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Samsung's first Galaxy Note 9 video tease is kinda hilarious

But also a little ironic.

Jessica Dolcourt Editorial Director, Content Operations
Jessica Dolcourt's career with CNET began in 2006, and spans reviews, reporting, analysis and commentary for desktop software; mobile software, including the very first Android and iPhone apps and operating systems; and mobile hardware, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of practical advice on expansive topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Team leadership, audience engagement, iPhone, Android, iOS, tips and FAQs.
Jessica Dolcourt
2 min read

The Galaxy Note 9 could come in black with a black S Pen, blue with a yellow stylus or brown with an S Pen to match.

Evan Blass via Twitter
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Samsung's campaign to have you love its next big phone has just begun.

The tech giant has released the first of three 30-second videos teasing a phone widely expected to be the Galaxy Note 9 . In the video, you see a person trying to meet up with a friend, using a phone (presumably an iPhone , Samsung's favorite target) that's on its last battery legs. 

The phone drains from 5 percent to 4 percent and so on as the person frantically attempts to find a way to prolong battery life and, failing that, desperately recharge the phone. Too bad, so sad. 

And then these words flash on the screen: "Battery can't keep up? A lot can change in a day." The ad concludes with the date of Samsung's next Unpacked event, August 9, which is when the phone unveiling will take place.

I can relate to this ad, which is probably why I liked it, in a sort of painful grimacing way. But while Samsung is clearly priming us for awe-inspiring battery life on the Note 9, the irony can't possibly escape any of us that it was the fire-prone battery on the Note 7 that was the source of so much of the company's woe. 

Best Galaxy Note 9 leaks and render pictures we've seen so far

See all photos

As you remember, Samsung had to recall its Galaxy Note 7 twice after multiple reports of phones exploding as a result of engineering flaws that caused the volatile chemicals within some batteries to collide and ignite. Since Samsung's findings and apology, it also bulked up its testing procedures for battery safety on all phones, not only the Note line.

If that debacle is still a sore subject for Samsung, you'd never know it watching this teaser spot.

Samsung's Unpacked event takes place on Aug. 9 in New York. Meanwhile, here's everything you need to know about the Galaxy Note 9.

Watch this: Samsung, here's what the Note 9 needs

Read now: The three Galaxy Note 9 pics just leaked

Read next: 6 ways the Note 9 could beat the Galaxy S9