Samsung at IFA 2019: Galaxy Fold, 5G phones and chips, and even a clothes steamer closet

Here comes Samsung's foldable phone once again. Plus, an avalanche of appliances.

Shara Tibken Former managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Shara Tibken
2 min read

Samsung's Galaxy Fold launches this month.

Angela Lang/CNET

It's IFA , Europe's biggest electronics show, and that means new products from Samsung . The South Korean tech giant used to introduce its Note lineup, wearables and other big devices here in Berlin, but over the past couple of years, it's opted to unveil those instead at its own Unpacked events. This year was no different. 

At IFA 2019, much of Samsung's news focused on Europe, like new appliances geared for that market. The biggest reveal was the availability of the Galaxy Fold, the company's first foldable device, which had been delayed by five months to fix screen problems (here's everything that changed in the new Galaxy Fold design). It will now arrive in Korea on Friday before heading to other markets. 

Samsung also said a 5G version of the Fold will still arrive, though it didn't give pricing or availability details. And it launched another 5G phone, the Galaxy A90 5G, which will go on sale in Korea this week and in Europe in November. Samsung didn't detail pricing, but the phone is likely to cost less than the Galaxy S10 5G and Galaxy Note 10 Plus 5G, which cost $1,300.

Watch this: Samsung's Unpacked event dishes a pair of Note 10s

Samsung has been struggling in recent months. Consumers aren't buying as many pricey smartphones like the Galaxy S10 or Note 10 and are instead opting for cheaper models like the Galaxy A series. Samsung has been counting on 5G and foldables to turn around its mobile business, but it delayed the launch of its Galaxy Fold by five months after reviewers found problems with the foldable's display. Meanwhile, Samsung still hasn't launched the Galaxy Home smart speaker it unveiled a year ago. 

IFA has become less important for Samsung's electronics launches. It introduced the Note 10, 10 Plus and 10 Plus 5G during a press conference in New York in early August

Here's everything else Samsung announced at IFA: 

  • 5G-integrated Exynos 980 mobile processor to connect devices to the super-fast wireless network
  • The Galaxy Watch Active 2, which will launch Friday
  • The AirDresser, a free-standing closet that can steam-clean your clothes
  • A 55-inch QLED 8K TV that will be available globally in September
  • New Bespoke modular refrigerators for Europe
  • A Dual Cook Steam Oven that lets you simultaneously cook with convection in one compartment and with steam in the other
  • The Air Purifier AX9500, a modular air purification system that reduces harmful gases, dust and allergens from homes

Galaxy Note 10 and Note 10 Plus look incredible

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