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LG's G4 launch: Join us at 8 a.m. PT for a live blog

LG is poised to battle Samsung and Apple with its next flagship Android phone. Will the G4's curved display and leather finish be enough?

The LG G4 will feature a curved, ultracrisp 5.5-inch display. LG

Apple and Samsung have once again catapulted into the smartphone world's upper echelons with two stellar devices, the iPhone 6 and Samsung Galaxy S6 . Now it's time for LG to see if its next flagship, the LG G4 , can make it into the top ranks.

The press conference simultaneously kicks off at 8 a.m. PT today in New York, London, Paris, Seoul, Singapore and Istanbul. Check it out in your time zone.

Join our live blog and exclusive live stream here!

Details of the LG G4 are hardly a closely guarded secret. In the past weeks, the South Korean device-maker has both accidentally and intentionally leaked images and specs ahead of the official unveiling.

For instance, the invitation to the event clearly shows a brown leather or leatherette backing with stitching detail, the G line's now-signature rear control buttons, and the rear camera's aperture.

LG has also confirmed the phone's curved 5.5-inch Quad HD display (2,560x1,440 pixels), which promises richer colors, and teased the G4's 16-megapixel camera.

The handset-maker has been gaining steam in the smartphone arena despite its smaller global market share. In January, LG posted record profits, buoyed by sales of the LG G3 in 2014. Meanwhile, Samsung's profitability continued its decline at the end of last year. Still, strong Galaxy S6 and S6 Edge sales could once again turn the tide.

Join CNET as we bring you live commentary on the LG G4 launch, and go hands-on with the phone. Meanwhile, brush up on the other specs we expect .