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Instagram begins hiding likes globally

As of today, some users will no longer be able to see the number of likes on photos.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
Expertise News, mobile, broadband, 5G, home tech, streaming services, entertainment, AI, policy, business, politics Credentials
  • I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Corinne Reichert
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Instagram is hiding likes.

Angela Lang/CNET

After  Instagram  said last week that it would extend hiding likes to the US, its users globally were hit with the change Thursday. Adam Mosseri, head of Instagram, said it's all about changing how people, especially young users, feel about the social media platform. 

"Today a small portion of people on Instagram worldwide will no longer be able to see the number of likes other people's photos get," Mosseri tweeted Thursday afternoon.

You'll still be able to see how many people have liked your own photos, though.

Facebook-owned Instagram began testing hiding likes earlier this year. In August, Facebook said the Instagram test was meant to "remove the pressure of how many likes a post will receive" on Instagram, and that Facebook was "excited by the early test results."

The social media giant then began hiding likes on Facebook as of Sept. 27, making the number of reactions, views and likes visible only to a post's author. The test kicked off in Australia, and includes ads.

At the time, Facebook added that it would "gather feedback to understand whether this change will improve people's experiences."

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