The social media giant is testing hiding the number of likes, reactions and views that posts get.
Corinne ReichertSenior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
began hiding likes on Friday, Sept. 27, making the number of reactions, views and likes visible only to a post's author. The test kicked off in Australia, the social media giant confirmed last week, and includes ads.
"We are running a limited test where like, reaction and video view counts are made private across Facebook," a Facebook spokesperson told CNET in an emailed statement on Sept. 26.
Facebook added that it would "gather feedback to understand whether this change will improve people's experiences."
As of Sept. 30, Facebook said it is still expanding the experiment to more people in Australia, but it should be out to the majority of people in the country within the next day or two.