Facebook launches Bitmoji-like avatars

You can now use a customizable avatar in stories, comments and Messenger chats in the US.

Alexandra Garrett Associate Editor
Alexandra is an associate editor on CNET's Performance Optimization team. She graduated from Marymount Manhattan College in New York City, and interned with CNET's Tech and News teams while in school. Prior to joining CNET full time, Alexandra was a breaking news fellow at Newsweek, where she covered current events and politics.
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You can make a virtual version of yourself with Facebook's new Avatar feature. 


Snapchat's Bitmoji have been around for some time, and now Facebook has its own version of the virtual lookalikes. Facebook's new Avatar feature, launching in the US on Wednesday, lets you create a mini version of yourself to use in stories, comments and on Facebook Messenger. The new avatar stickers will also soon be available to use in text posts with backgrounds.

"So much of our interactions these days are taking place online, which is why it's more important than ever to be able to express yourself personally on Facebook," said Fidji Simo, head of the Facebook App, in a post on Wednesday. "We're excited to bring this new form of self-expression to more people around the world."

Facebook's version of Bitmoji was first introduced last year after being spotted in code in 2018, and it's since been available in Australia, New Zealand, Europe and Canada. With the US release now, Facebook is also expanding its customizable options to include additional hairstyles, complexions and outfits, giving more people the option to make avatars that actually resemble them. 

You can create your own avatar by going to the Facebook or Messenger comment composer and clicking on the Smiley button, followed by the Sticker tab. You can then click Create Your Avatar from there. You can also follow CNET's step-by-step guide for making a Facebook avatar

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