"Real love is never a waste of time," croons Smith. I fear one or two people might feel that this ad doesn't quite meet the "please me for 1 minute and 40 seconds" criterion.
It's pleasantly Fred and Ginger, but it's hardly got the emotional pull of, say, the ad Apple released four years ago in which an apparently self-absorbed teen is revealed to be very caring after all.
Perhaps this saccharine blandness is what we crave these days. The year has been so fraught with extremes that we need old-fashioned reassurance. We need something that won't challenge us, something that makes us believe in make-believe.
May your Thanksgiving be surprisingly free of friction.