Apple's iPhone 12 'supercycle' may be happening after all, new data shows
Counterpoint Research data finds the iPhone 12 and iPhone 12 Pro beat out all other 5G phones in October.
Ian SherrFormer Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. At CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
iPhone 12 Pro
models posted strong enough sales during the their Oct. 23 launch that they became the first and second best-selling
phone models worldwide, new data shows. The sales tallies, from Counterpoint Research, indicated that Apple's initial two iPhone 12 models tallied an estimated 24% of all 5G phone sales for October.
"There is a large pent-up demand for 5G upgrade, especially within the
base, which is now getting converted into sales," Counterpoint analyst Varun Mishra wrote in a Monday blog post about the data. He noted that promotions from carriers, which pushed the device's price down from a $799 starting price to zero in many cases, accounted for over a third of iPhone 12 sales for the month.
Apple launched its four iPhone 12 models in waves, selling the $799 iPhone 12 and more capable $999 iPhone 12 Pro in October, and the smaller $699
iPhone 12 Mini
and larger $1099
iPhone 12 Pro Max
in November. Now, more than a month after the first iPhone 12 models went on sale, some of the headsets are back-ordered until January, according to Apple's website.
Apple is expected to report is fiscal first-quarter sales in January, during which it'll share holiday revenue data and likely other details about how the iPhone 12's performed so far.