The story behind the McLaren badge
The story behind the McLaren badge
2:46

The story behind the McLaren badge

Cars
[MUSIC] McLaren, known for amazing road cars like this, the 570S Spider, for Formula One. And historically, a whole raft of different motor sports. Have you ever wondered what the McLaren logo means? Meets. The little swooshy bits on the corner of the McLaren logo, on the steering wheel, on the wheel hubs, on the nose of the car. Well, it can trace its history back to the very first McLaren corporate logo. Now, McLaren had just signed a sponsorship deal with Marlboro. and you can see the same Chevron style design in that corporate logo. Over time, as the company evolved, that shrunk down and became just that single red mark in the corner of the McLaren name, and then when the new McLaren as we know it now, with the road car division Around 2010 was developed. It's slimed down into the Speedmark we know now. Now, if you ask the people at McLaren what it actually means, they'll say it's the, [UNKNOWN] That come off the back of the car, the little air swoon That you can see in a wind tunnel created by the aerodynamics of the car. But frankly, I call BS on that. Now you can not get a single person at McLaren to admit this. It is not an official part of their heritage. It's nothing official about the McLaren logo whatsoever. but if you ask me there's only one clear way that logo can be represented and it goes back to the company's originator Bruce McLaren. As a native of New Zealand he used the kiwi as an emblem on his cars going all the way back to his Formula one cars. A kiwi right in the middle of a crest. Now over time that design of the kiwi evolved to the. Swooshy stylistic speedy kiwi. And frankly, there is nothing you can say that won't convince me that the swoosh I'm seeing right in front of me right now isn't a direct evolution of that kiwi. McLaren are proud. Of their heritage, and although they're always looking forwards, they have got such a rich history. They'd be foolish not to be engaging with it. And to me, that is why that logo is the modern incarnation of the speedy kiwi. What do you think Can you see the similarities between the speedy kiwi and that swoosh? Or do you, like McLaren, say it's the vortices coming off the back of a car. Let me know in the comments. [MUSIC]

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