Cooley On Cars
Finally, license plates get smartThe Reviver License plate is a connected electronic license plate. It's a bit like a Kindle driving forward license plate tech.
This makes no sense. It's 2017 and we're still getting stickers in the mail that we put on a piece of metal and then **** that around the car usually with wood screws because you lost the correct screws that came with your vehicle. This is the state of what was actually and still is the original automotive information platform It hasn't changed since Massachuset came up with this little bit of prison handicraft in 1903, but it's about to. [MUSIC] Reviver is a start up that's developed a connected electronic license plate, that looks kind of like a Kindle turned on its side. What does this plate do? What does a Reviver plate do that a metal plate doesn't do? Electronic registration, renewals, and transfer of ownership. But then, on top of that, you've also got the ability for cause plates. As you see here, that's the breast cancer. Here's the breast cancer right here. And you've got the banner down here that early detection saves lives. [MUSIC] The Reviver plate consists of a tough clear outer shield over a monochrome bi-stable screen that uses no power unless it's changing. Then there's a motherboard that includes wireless connection to the cloud and a battery. A backing plate and secure mounting hardware. Where. And that secure mounting, by the way, is less important than you might think. The plate knows when it's been removed from the car and tells the world it's useless to steal. So you guys are able to change anything on this screen. I've got my fixed license plate number but let's say I don't pay my registration. What happens? If you don't pay your registration on the new plate you'll have a black cross up here that is very easily identifiable by law enforcement. Reviver won't just make these plates. They'll also serve as a sort of intermediary, operating them wirelessly on behalf of DMVs and other authorized parties. Think of it as license plates as a service. No more making, distributing, or moving from car to car, or dealing with lost or stolen plates. No more silly stickers for registration. Now it just shows a virtual sticker on the screen that's always up to date. Registration could be paid monthly, not just annually since there's no sticker to take back. This plate will make it easier to subscribe to personalized or charity plates and to change those. They can show messaging like amber alerts or other public service messages and of course, could show Some questions need to be sorted, like how carries the cost and how much is it? Reviver says that's up for debate. Since the plate supports dynamic registration, will DMVs start offering prorated refunds if you sell a car before your tags expire? And in California, at least, you'll still have the odd situation of an old-fashioned metal plate on the front Even if you've got a Reviver plate on the back. That's just what state law requires. Okay, in timeline, Reviver tells us they are on the cusp of roll out with 4 states, either in late trials or ready to roll in California, Florida, Texas, and Arizona. We'll be watching to see what the reaction is going to be among the. Members of the public who are going to have to take in a whole different kind of look that they've never seen before. Also, what's the reaction of the prison industrial complex, which makes these things, and let's face it, someone's got a business around this bit of stamped tin? The first of these plates, there should be 100,000 of them in California, mostly to commercial fleets and small businesses. A little later on down the road, you might see one available on your personal car. [BLANK_AUDIO]