Cooley On Cars
Road to the future: Getting gas delivered to your carBrian Cooley looks at a new service that takes the pain out of going to the gas station.
Let's face it, it's not difficult, it's just a pain in ****. Always fueling up your car. Five or ten minutes you could probably doing something better. What wouldn't be better than gassing up? Out of your way, almost always, as common as gas stations are And sometimes it's just damn cold standing out here depending on where you live. So now there's a startup out there that says they'll fill up your car not by taking it somewhere but by coming to it with the gas. [BLANK_AUDIO] Enroll, install the app and live in the Bay Area for now, and you're set to go. When you need gas, it's kind of like ordering an Uber car. The current quoted price is displayed. And there's either a $0, $3 or $5 fueling charge added on top of that before you click yes. Now some are gonna blanch at that price Others are gonna say, hell yes, sign me up! I think if you drive one of these, you're in the latter group. Now you have to remember to leave your fuel door unlatched, which I can see being forgotten often and wasting everybody's time. [BLANK_AUDIO] Now FILLD currently works From 9 a to 5 p and then from 9 p to 5 a. In other words, 24 hours, except for afternoon and morning drive. Now if you are wondering about the efficiency of putting one more fleet of vehicles on the road to do something that we didn't need vehicles for in the past. Field book said it this way, It's a lot better to have a relatively few trucks bringing gas To thousands of cars, then thousands of cars running around trying to find he gas. Now they're sending around this Bentley as their demo car because it has something pretty rare. The ability for the field personnel using a telematics app, to open just the fuel door on this car. Most other vehicles tie the entire lock system together so the fuel door locks with the other doors. And well, You gotta leave your door open manually, that's pretty 20th century. If something like this were to take off you could see auto makers adding what I imagine is just a few lines of code to make the fuel door a separately accessible lock. The big upside to all this, whether it's Phil or anyone else who does mobile fueling [MUSIC] Is that this plays into what they call mobility services. That automaker's interest in saying, we don't just sell you a car. We sell you all the services that go around what you need to get where you have to do. Fueling can certainly be part. Part of that. And you can see where it's a natural part of perhaps an auto maker or your selling dealer's service offerings as much as it might be from a third party. [MUSIC]