
An American electric automaker headed by Elon Musk, Tesla began selling the Lotus Elise-based Tesla Roadster in 2008, and has since followed with the Model S sedan and Model X SUV, both latter cars manufactured in its Hayward, California plant. The company has garnered much attention as a disruptive force in the automotive industry.
The coachbuilt one-off was built by ex-Lotus boss Dany Bahar's company Ares.
The study not only revealed how well Tesla owners think of the company, but revealed that brand loyalty is a tough battle even for EVs.
The one-off customer commission was built by Ares, a coachbuilder headed by ex-Lotus boss Dany Bahar.
Tesla reportedly told employees to sell off every single Model S and Model X by the end of January in preparation for updated versions.
CEO Elon Musk talked last year about Tesla cars focused on Chinese drivers' needs, and the company reportedly wants someone to spearhead a new design studio.
From the Cybertruck to the Semi, Roadster and Gigafactory, if Tesla's grand developments unfold as promised, 2021 should be a huge year for Team Musk.
CEO Elon Musk originally said the Model Y Standard Range was dead. Now it's for sale and far cheaper than other variants.