The Guardian reports that O2 is dancing the happy dance after scoring the exclusive rights to the Palm Pre, fending off rivals such as Orange and T-Mobile in a wedding-bouquet-style catfight over the hotly anticipated mobile phone.
No doubt O2 is hoping the Pre will help it keep the early adopters it won with its exclusive deal to push the the iPhone, which could soon be set free from its exclusivity chains in the UK and be available on other networks.
The Pre could also tempt Apple-haters, who have hailed the Pre as their touchscreen saviour, to move over to the bubbly blue network. As a mixed crowd of iPhone lovers and loathers alike, we chatted about our pre-Pre anxiety in last week's
O2 wouldn't comment on the deal, calling it "rumour and speculation".