You don't playanymore. Neither do your friends. Neither does practically anyone you know. You haven't seen anyone playing it in the park, or on the street, for months.
Clearly it's a fad, right?
I thought that, too -- until I asked two major app tracking companies to paint me a better picture.
According to Apptopia and App Annie, Pokemon Go did indeed plummet after its launch,. And yet, it's still a billion-dollar business -- with a B -- with tens of millions likely using it every day.
Not quite what it used to be
Because both Apptopia and App Annie base their numbers on their own sources and complex estimation models rather than getting them directly from Pokemon Go's creators, the two firms don't always agree.
For instance, Apptopia says Pokémon Go peaked at 100 million users worldwide -- while App Annie says a staggering 380 million were playing the game at its peak. (That's 1 out of every 20 people in the world, or more than the entire population of the United States.)
Both companies agree on when Pokémon Go reached the height of its popularity, though: August 2016, only one month after launch.
(By August, it'd launched in Latin America and most Pacific island nations, as well as North America, Europe, Australia, Japan and Hong Kong.)
Either way, those estimated 100+ million users didn't all stick around: In April, Niantic publicly announced that onlywere playing the game each month. Apptopia estimates that number has fallen to 60 million as of June 2017, and that only 20 percent of them (12 million people) play the game every day.
But let's put that in perspective: 60 million monthly users is an enormous number. It would easily make Pokemon Go one of the most popular games in existence. As I wrote:
Uber has only 40 million monthly active users. All of Blizzard's hit games -- World of Warcraft, Overwatch, Hearthstone, Diablo, StarCraft and all the rest -- only add up to 41 million monthly users combined.
You have to look at the most popular games in the world, like League of Legends (100 million), or apps as popular as Pandora (77 million) and Spotify (140 million) to understand Pokemon Go's sheer scale.
App Annie says that, if you're counting monthly active users, Pokemon Go was still the No. 1 mobile game (beating out) in the US, UK, Canada, Australia, Mexico, Taiwan and Thailand as of this May.
To quote Pokemon Go CEO John Hanke, also from my interview this morning: "That sort of...pop culture awareness goal passed, and then the really successful game phase kicked in."
One more reference point:is considered an out-of-nowhere PC smash hit with just four million in sales over the past three months.
Follow the money
But why take our word for Pokemon Go's popularity, when there's evidence you can see with your own eyes?
Just go to your app store of choice, and look for the Top Grossing apps (Google Play, iTunes App Store via App Annie), and find Pokemon Go on the list. As of today, it's still well within the top 20 in each store, meaning it's pulling in money hand over fist.
Both Apptopia and App Annie agree that Pokemon Go has now raked in over US $1.2 billion in worldwide revenue -- much of it well after downloads and user growth had peaked.
Turns out plenty of people still want to be, and they'll pay handsomely for in-game items. Who knew?
: an interview with CEO John Hanke
Ingress, the friendliest turf war on earth: A look at the Pokemon Go team's previous game.