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Apple Watch's Siri watch face getting smarter

New features include third-party app integration and Siri Shortcuts.

Ben Fox Rubin Former senior reporter
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
Shara Tibken Former managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Ben Fox Rubin
Shara Tibken
2 min read
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Showing off the Apple Watch at WWDC 2018.

CNET

Apple  has some new features for its Siri watch face on the Apple Watch .

The Siri watch face, first introduced last year, brings a handful of the voice assistant's features right up front on your Apple Watch, providing your calendar, reminders and commute times. With the new WatchOS 5, which was revealed Monday at Apple's annual Worldwide Developers Conference, the Siri watch face will provide more information, including live sports scores and heart rate.

Siri Shortcuts, a new tool that lets people create and use their own Siri commands, will also come to the Siri watch face. Also, third-party apps, like Nike+ Run Club and Citymapper, will be accessible directly through the Siri watch face for the first time.

Watch this: Apple Watch gets a face-lift with better Siri integration

Watch faces are an area of intense interest for Apple Watch owners, because these faces are among the few ways people can personalize their watches. That kind of customization is especially important for smartwatch fans because the watch is more of a clothing accessory and fashion statement than your smartphone or other gadgets .

So far, Apple has limited the number of faces available to customers, a stark contrast to other smartwatches like the Fitbit Versa .

Apple jumped into the smartwatch market in early 2015 with the release of the Apple Watch. Its most recent version, the Apple Watch 3 with a 4G LTE modem, hit the market late last year. In Apple's financial statements, the watch is part of the company's "other products" line, a small but rapidly growing part of Apple's business that also includes Beats products, AirPods and Apple TV .

WatchOS 4, unveiled at last year's WWDC, acquired some new watch faces, including some for "Toy Story" characters. It also incorporated monthly fitness challenges in the activity tracker; a new interface and new high-intensity workout in the Workout app and two-way data exchange with gym equipment. And it better integrated with Apple Music to feed your favorites to the watch.

For this year, WatchOS 5 will provide a new Walkie Talkie feature and enhancements to the Activity app.

WWDC 2018: Everything from Apple's Worldwide Developers Conference

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