It was apparently a Black Friday bonanza for Apple. Over the long holiday weekend, buyers snapped up 6 million handsets, according to analysts from Rosenblatt. The analysts estimate that this brings the total of iPhone Xs sold so far to about 15 million. That's a lot of phones in just three weeks since the official sale date.
The iPhone X, Apple's most expensive iPhone ever, was one winner in a sales streak that saw the post-Thanksgiving sales period. Known for steep discounts, Apple's Black Friday deal (or £120/AU$200) to people who bought Apple products.
Separately, retailers and wireless carrierson iPhones, mostly the and , or , but not the iPhone X, which is still in short supply.
The Rosenblatt analysts also point to the 256GB iPhone X being about twice as popular as the 64GB model. This may imply that people who are committing to buying the already expensive iPhone further splashed out for additional storage.
Previously, analysts estimated that Apple could sell 80 million iPhones total this holiday quarter, which would break its previous record of a year ago. We'll have to see if Apple breaks its current record as the holiday season continues.
Apple did not respond to a request for comment.