YouTube says it's working on growing up
YouTube says it's working on growing up
3:13

YouTube says it's working on growing up

Tech Industry
What phase of parenting are you in right now, with YouTube? Is it a tough love phase, or is it a, they'll grow out of it phase? I think about YouTube as the last 18 months really going through our growing up years. And Internet used to be, we used to have to Argue like, hey we're relevant. We're important. We actually have all these views and we have all these people who come to us. Like pay attention to us. And the world changed really quickly where suddenly they said, okay, we believe you. You do have a lot of use. Now tell us, what are you gonna do with that? And make sure that you're being and acting responsibly with that. And so the last 18 months I really think about as our growing up years where We put a lot of systems, a lot of people in place, a lot of investment to think about what's the right responsible growth. And we are committed to that and we wanna make sure that we are delivering the right information. We wanna be thinking hard about all these tough questions. As there's questions about what do you allow on the platform? What do you rank? How do you rank that? And I think we're in a much better place. We've worked incredibly hard. And we will continue to do the best job we can to deliver the best results for our users. Video has changed so much since 2005. You know, we've seen whole genres emerge. Yeah. We've seen make-up tutorials become an insane industry. Yeah. What is a YouTube video in, let's just take The Wire pay, in 25 years? Yeah, well, let's see. 25 years. I mean, I think if we look at where video has gone, and first of all, we've just had so many new voices that we hadn't had 13 years ago. And to expect that to continue. But also this interactivity that goes with platform. So you think about tv and it's just this one way broadcast. You can't do anything, you can't talk back to your tv. And you think about YouTube and how do we make that as interactive as possible. The ability to talk to the creator. We've introduced live premieres so the opportunity to be able to be the first one to see that content, to be able to go live, to be able to have a membership with that YouTube creator. To have VR experiences and so I think if you think about it 25 years from now, there'll be video, we could be watching it on different platforms, Than we do today. I don't know. Maybe we'll all have, like, contact lenses or like I'm not sure where. I don't wanna say it'll be in our heads. I don't think I would do that in 25 years but there will be potentially new platforms that we can Watch and see these videos. But I also think the opportunity for people to interact to be able to comment, to participate,to donate, to give, to have a conversation, to talk to the other fans, to get more reference material around the talk. And so I think there are just many ways. The videos will become much much reacher than they are today.

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