Is there room for another smartphone brand, one company thinks yes.
We're taking a look at the first two mobiles from Wileyfox, a new brand that's positioning itself as a feisty upstart.
It's promising good hardwares, and interesting software tweaks, and low, low prices.
So let's start off by taking a look at the actual hardware, and we'll begin with the Swift which is the smaller of the two phones.
So this is a five inch display, it's got 4G on board, that's a 13 mega pixel camera around the back, and on the front that's a five mega pixel snapper.
The [UNKNOWN] has 16GB of storage which you can back up with a micro SD card.
Now the Storm doesn't look too different, but it does have slightly more fancy hardware.
So that's a 5.5 inch display instead of 5 inch, it's got a 20 mega pixel camera Eight megapixel camera on the front, and it's got 32 gigabytes of onboard storage, but you can also bulk that up with a micro SD card if it's not enough.
So let's move onto the software, because that's where both of these phones get a little more interesting.
They're running Cyanogen 12.1, which is based on Android, but does offer a few extra tweaks.
For instance there's an interesting security features.
You can do things like permanently block numbers these phones will supposedly identify spam callers, you can also scramble your pass code lock so the numbers always appear in a different randomized place to foil people looking over your shoulder and you get very,very detailed control over what Information every different app can access.
The cameras have slow motion video, which is quite interesting.
And one thing I really like is you can customize these navigation buttons along the bottom.
Also, you get a bunch of EQ presets if you want to sync up with the built in sound.
Well let's get onto that all important price.
Now the Swift is gonna cost 129 pounds when it goes on sale in September, and the Storm is gonna cost 199 pounds when it goes on sale a little bit later in October.
One bit of bad news is that it looks like there's no US release date for now, so these things are only gonna be on sale in the UK and around Europe.
So would you buy a phone that wasn't from a major smartphone manufacturer?
Do you like the look of these Wileyfox mobiles?
Let me know and stay tuned to CNET.