Stacked in a modest booth in a corner of San Diego Comic-Con lies one of the most elusive prizes at the show, a coveted, exclusive Funko Over the last few years these three and three quarters inch figures of everything from characters in Stranger Things to the new Dr.
Who have exploded in popularity pop culture the desire to fly your geek flag fly went mainstream.
There is no better evidence of that than at Comic Con
People lining up for one of the elusive convention pop figures didn't just get here early, they had to enter a lottery system weeks in advance in earning a ticket for the right to even buy one.
The crowd around the booth is packed as fan without a ticket ask to be let into the line, only to be rejected.
What's the secret to Funko's success.
well there's the modest $10 price and licenses for virtually everything means theres bound to be something you can geek out of.
Everyone is a fan of something and we really believe that.
so when you say that we license just about everything that's true.
we do everything from NFL for people who like sports to you know really quirky stuff like the golden girls or Bob Ross.
if you had asked me if people would buy banana splits before this show i would've been like well yeah i mean my team thinks that it's gonna do well so i think it'll do well.
persoanlly though never heard of it would never buy it.
Robert Williams a comic book store owner from Australia is hoping to trade a set of characters from the show For the chrome thanos on his head.
Everyone this weekend is looking for the gold [UNKNOWN].
Me I'm just looking for four figures from my childhood which are the banana splits and there's four of them.
So it makes it even harder to try and trade when there's only three different ones of these.
[UNKNOWN] is enjoying a high with pop figures selling for thousands in the after market and a thriving community of loyal customers many of whom will It's annual Funko Fun Day Celebration here at Comic-Con, but how long will the POP party last?
POP culture persists but how you express your fandom changes over time.
For what it's worth CEO Brian Mariotti thinks POP has legs for decades.
I will tell you POP will be around for 50 more years, long after I'm dead in the ground.
We just have this amazing filter.
That know what is hot and what is trending and then we're the first ones on it.