Where Yves Behar finds inspiration for product design

[MUSIC] Designing products that are beautiful and designing products that are useful is really the same thing for me. The beauty makes them useful and the practicality makes them beautiful, we don't really separate the two. We've worked in the home environment, we've worked in tech, we've worked in wearables, obviously. Everything needs to be better design. I believe in designing the products and experiences at the same time. There's a lot of tech products that are all the features that have a lot of unnecessary things. And so what we try to first understand is what are the key features that people are going to love. What are things that are going to help them every single day of their lives. So these products are used several times a day to unlock my door, to see who is at my door, to let somebody in by giving them a PIN code or sending them a digital key. And so it's very important that these are designed at the same time. It needs to look like a piece of hardware. You know, we didn't wanna have a display on it that's yet another display that kind of flashes at you and tries to communicate information for you. So when we have lights coming on on the product to indicate functionality, it comes through the metal. For wearables to become something that everybody Want to use, and not just wants to use when they exercise or, you know, for a specific activity. They need to be thought as 24 hour wear. I think as wearables continue to evolve towards being much more like jewelry and accessories, I think more people will We have some projects right now that are looking at robots, and how can robots not look like robots, not look like Emanuich out of the movies. But rather beautiful objects that will deliver a little function. In fact, the August Smart Lock is a robot. It knows that I'm coming towards the door, and automatically unlocks the door before I get So, it has a brain and the physical ability of a little robot. That would open the door for me. Every time some one says, there's not a lot of room for innovation in a certain field. Like, say, smartphones. They are mostly large black rectangles. Goals these days. Every time people say that I think there's a great opportunity to do something different, to surprise people. At August, our goal is to work on things that actually will make a difference in people's lives. That will allow them to go about their busy lives and we'll make it easier to do so. [MUSIC]