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CNET News Video

Under New York's WTC Oculus, a new Apple Store opens

Apple's latest retail location is in the middle of an expansive underground mall in downtown Manhattan.
1:05 /
Transcript
[MUSIC] It was just a few weeks ago we were in Williamsburg at the opening of Apple's very first Brooklyn store. Today we're in downtown Manhattan at another Apple Store grand opening, this time under the majestic occults that looks down over the World Trade Center transit and shopping hub. Technically part of something called the Westfield Shopping Center, the upscale [UNKNOWN] far more SoHo than shopping mall and this new Apple store have a lot of the updated features Apple is rolling out across its retail locations including an informal seating area called the forum with wooden shoes and a giant high-res screen. And avenues along the walls of the store where you can browse different categories, try on Watch straps and phone cases. And if you like them, just find them in a drawer or on a shelf, right there. And of course, like any Apple Store grand opening, you've got the team members lined up to clap and cheer enthusiastically for the first customers who get welcomed in, with a T shirt. [MUSIC]

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