-We haven't seen a lot of wearables around the show, but we did run into the I'm Watch which is Italian.
-And we're gonna do an unboxing right now.
-Which means it should have nice leather on the band.
-They're calling it the world's first smartwatch.
-Check that out.
This is the black one.
They come in a whole bunch of different colors.
-Not a nice leather band
-No, not a nice leather band, plastic band.
-Goes in here.
-I'm not saying it's [unk] on my right hand.
-USB charging cable.
-It's a little big.
-It's clearly upside down, for me, but it's the right setup for you.
-Hey, you did that on purpose.
Set that for English, EspaÃ±ol, English-United States.
-There you go.
-Here, I'll help you.
-Just leave the time.
I like it.
We're like time, who cares?
-It's a watch.
We're gonna make that tell the time for us.
-It's a watch.
You don't even know what time it is.
All right, so now, calibrate your I'm Watch sensors--
-To my phone?
-in order to get the best out of them.
Start calibration, not your phone yet.
I'm sorry about this.
-Now, place your I'm Watch on a horizontal surface.
I have one.
-This will rotate slowly your I'm Watch in all directions.
-Oh, rotate it.
This is exciting.
You're doing like the little Guns N' Roses dance.
-Yeah, that's right.
Connect with your smartphone now.
-Contact importing may take several minutes--
-several time, actually, it says.
It takes great time.
-Contact importing may take several time.
-That is awesome.
Let's take a little time to look at the specs.
The I'm Watch comes in three models.
There are seven colors to choose from, with the Color model which is made out of aluminum.
The Tech version is made out of titanium and the fancy Jewel model is made out of silver or gold.
There's a 1.54-inch color display with 240 x 240 pixel
The watch itself runs on a customized Android operating system and it communicates with smartphones like Android and iOS via bluetooth tethering.
And this is key, you'll need bluetooth to run many of the internet features from your phone to the watch.
It's not a standalone device.
There's a built-in rechargeable battery, which gives you about 48 hours of standby time without bluetooth and 24 hours with it.
They say it offers up to three hours of talk time using the watch's speakerphone and you can charge it from USB to a PC or via a power
There's a 3.5-mm headphone connection, a microphone, and a built-in speaker.
-So, this guy costs $249 or also 249 euros.
-So, a little bit expensive, but if it works as advertised, I mean, I think that we both agree this is a promising trend.
-I'm ready for wearables personally, so I hope that this is as cool as it seems to be.
I can tell-- already tell it's-- it gets smudgy real quick and something that you wear outside all the time, it's gonna be a little smudgy.
-But you know what, it's got the plastic on it still.
Look, here, I'll fix it.
-You know what?
That's happened to me before.
-It's gonna be-- It's gonna be a lot less smudgy.
-When you do that.
Look, now, it's shiny and pretty.
-I fixed it.
-I gotta take you everywhere.
I don't know what I would do.
Oh, very cool.
So, we'll have to check this out more.
-But there you go, the I'm Watch smartwatch here at Mobile World Congress 2013, out of the box.