Three new Amazon e-ink Kindles

Hi, I'm David Carnoy and I'm at the Amazon Kindle Event here in New York City where Amazon has introduced two new e-ink readers. One is a touchscreen model similar to the Nook Touch in some ways that uses infrared technology and also a non-touch model. The headline here is really the price of these models. The non-touch model is $79 and the touch model is $99. One thing Amazon didn't mentioned in the press conference was that $79 price point was for a special offers Kindle. To get the non-special offers where it did actually have to go up to $109 and that Kindle Touch at $99 is actually $139 with no ads. And then, if you go to the 3G version at $149, it's really $189 without ads. Along with the new Kindle Fire which is a tablet with an LCD screen, that brings the total number of Kindles out there to three. With that new touchscreen model, Amazon was highlighting the ability to look up words with its new X-Ray feature which catches some content on the device itself for Wikipedia, for instance. And so, this is really all about touch. There are no buttons on the touchscreen device just like the Nook Color and it's designed for single-handed use. Both left-handed and right-handed people can use the device to turn pages. A couple of other features worth knowing on the touchscreen model. There is audio support. There's no audio support on the $79 model and on the $149 3G model, that 3G is free just like Amazon's previous 3G Kindle. I'm David Carnoy and that's the first look at Amazon's new Kindle e-ink readers.