The big game has often meant watching on a big screen.
But virtual reality or VR could change that.
So fans aren't just watching the action on the field, they're virtually in the middle of it.
I've never seen anything like it.
I'm on the field, you know, I'm right there with the players.
Virtual reality is
Making you feel like you're somewhere where you aren't.
You feel like you can reach out and touch someone.
At the NFL experience for Super Bowl 50 Jant VR and Next VR gave many football fans their first glimpse of NFL content in Virtual Reality.
It's almost like being at the game but you don't have to pay the ticket price.
Felt like I was on the sideline.
Well, for VR it's the ticket that you can't get.
You can 't get down there on the field.
You can't get in the locker room.
With special headsets and smartphones as screens the 3D view is either 180 or 360 degrees.
When you move your head you can see who and what's around you.
VR is excellent for that kind of behind the scenes
Teams in the huddle, or right there on the side lines.
Next VR has tested showing an NFL game live in virtual reality.
There's no technical limitation from us doing it today.
We look forward to working with the NFL.
Those future VR live streams could mean fans who can't attend cames could experience them at a fraction of the price.
It could be a pay per view, an a la carte, a subscription.
Virtual reality isn't just for viewers.
Several NFL teams, including the 49ers, train with VR to cut down on the physical hits on their players.
So to try to replicate that action in real time, VR's a good way to do it.
So, you know, if we put our quarterback in the pocket feeling pressure.
Clear when we'll be able to watch a Superbowl game in VR, but we know there are already some fans ready for it to be a reality.
It was amazing.
In San Francisco, Brian Tong, cnet.com for CBS news.