It's been seven years since Leica released the M9 full frame camera.
And with the M10, Leica is making the M series even M-ier.
Based on feedback from its film faithful, Leica made the M10 faster and slimmer.
As slim as the analog m7 and it made the view finder bigger and brighter, improved the noise profile and simplified the operation.
Like it did so without sacrificing many of the conveniences of the digital but it did drop some that are in the m9.
Company's view is that the M9 is a workhorse camera, while this one's for the photography purists, who I guess don't want video, a usb connector or strobe sync connector.
To make it possible to see all the important shooting settings while the camera's off Leica moved the iso sensitivity control to the top.
Though it maxes out at iso 6400 you can only map one of the higher sensitivity values to the dial at a time.
It's got a clever lift to turn retract to lock design No.
The M10 retains the removable plate on the bottom which covers the battery compartment and SD card slot.
You'll be in there a lot since the battery life is not very good, at least when you're using the optional EVF.
I got to spend a few days with a pre-production unit.
The viewfinder did seem better to me.
I usually have trouble focusing with range finders.
But this one wasn't bad.
I still prefer the option [INAUDIBLE] though.
Because it magnifies the focus area and offers peaking.
One downside is, I found it fogging up in our sort of winter weather.
Photos look pretty much like any other modern likeness.
One of the nice things is that the J pegs look exactly like the raw DNG.
Which is not true of a lot of other cameras.