'The Hunger Games' plays social media
1:35

'The Hunger Games' plays social media

Tech Industry
The Hunger Games has already sold out for 2500 show times across the country, largely because of the original books popularity but also because of the clever online marketing strategies, aim directly at audiences. In fact, they were 13 Facebook pages that Hunger Games launch in support of this film. To mere, the districts in the books. Besides Facebook, the campaign used social networks, like Twitter, YouTube, Tumblr, and even iPhone games, and ways never before seen for a film. These are engagement mechanisms, right? Run for Mayor, vote, rate, share stuff across many different ways. What that does is built a community in Facebook, or in Twitter. That's how campaign in essence goes viral. But does going viral translated the ticket sales? Social Media is really hard to measure in any industry. In the movie business, it's going to be specially hard. You can't survey every cinema goer into how did you come to decide to come see this. And experts says social media is double edge source. If you have a terrible movie of... That's not interesting, that's boring, the people won't wanna go see. Social media will just increase the attention to the bad aspects of it. Lionsgate is hoping The Hunger Games will satisfy audiencies, because this sequel is expected to hit theaters next year. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

Up Next

Watch Samsung Introduce Galaxy Buds 2 Pro
samsungevent-galaxybuds2

Up Next

Watch Samsung Introduce Galaxy Buds 2 Pro

Make Your iPhone Faster by Clearing the Cache
cachecnet

Make Your iPhone Faster by Clearing the Cache

Nasal Sprays Could be the Most Effective Weapon Against COVID
nasal-sprays-2

Nasal Sprays Could be the Most Effective Weapon Against COVID

The Future of Eye Exams Lies in VR Headsets
heru-12

The Future of Eye Exams Lies in VR Headsets

How Apple and Google Make Photobombs a Thing of the Past
photobombpic-cnet

How Apple and Google Make Photobombs a Thing of the Past

Black Holes: Space's Biggest Puzzle Explained
black-holes-seq-00-10-57-07-still001

Black Holes: Space's Biggest Puzzle Explained

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different
pixelvsiphone-camcompare-screengrab3

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different

Fitbit Charge 5 or Mi Band 7: Fitness Tracker Comparison
nested-sequence-02-00-00-11-13-still001

Fitbit Charge 5 or Mi Band 7: Fitness Tracker Comparison

Testing iOS 16 (Edit/Delete Sent Messages, New Lock Screen and More!)
cnet

Testing iOS 16 (Edit/Delete Sent Messages, New Lock Screen and More!)

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Comparing Samsung Galaxy Z Fold 3 and Fold 4 Specs
fold-3-vs-fold-4-comparison-00-02-45-01-still001

Comparing Samsung Galaxy Z Fold 3 and Fold 4 Specs

Samsung's New Galaxy Watch 5 and Watch 5 Pro
watch-thumb

Samsung's New Galaxy Watch 5 and Watch 5 Pro

Everything Announced at Samsung's Unpacked Event
samsung-unpacked-event-supercut-3

Everything Announced at Samsung's Unpacked Event

Samsung Unveils Galaxy Watch 5
samsung-00-01-16-07-still097

Samsung Unveils Galaxy Watch 5

Watch Samsung Introduce Galaxy Buds 2 Pro
samsungevent-galaxybuds2

Watch Samsung Introduce Galaxy Buds 2 Pro

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Most Popular All most popular

Make Your iPhone Faster by Clearing the Cache
cachecnet

Make Your iPhone Faster by Clearing the Cache

Why Samsung Keeps Making Foldable Phones
foldablephone-explainer-clean

Why Samsung Keeps Making Foldable Phones

Everything Announced at Samsung's Unpacked Event
samsung-unpacked-event-supercut-3

Everything Announced at Samsung's Unpacked Event

New Device Uses Levitation for Touch-Free Building
levitation-1

New Device Uses Levitation for Touch-Free Building

Comparing Samsung Galaxy Z Fold 3 and Fold 4 Specs
fold-3-vs-fold-4-comparison-00-02-45-01-still001

Comparing Samsung Galaxy Z Fold 3 and Fold 4 Specs

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Latest Products All latest products

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras
jje-9771

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras

MacOS Ventura Public Beta: The 3 Best New Features
thumb1

MacOS Ventura Public Beta: The 3 Best New Features

What You Should Know About the Nothing Phone 1
nothingphone1-cms

What You Should Know About the Nothing Phone 1

New WatchOS 9 Features Coming Soon to Apple Watch
p1050672

New WatchOS 9 Features Coming Soon to Apple Watch

PlayStation Plus: Picking the Best Tier
p1099227-mov-06-55-54-22-still003

PlayStation Plus: Picking the Best Tier

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use