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The future of Netflix is lightning-quick streamingReed Hastings gives insights into what to expect from the streaming service -- like the end of buffering.
Netflix's CEO talks about the future of the company. Full disclosure, I've seen a lot of video on Netflix like lots of people. Netflix CEO, Reed Hastings, gave an interview at Mobile World Congress, and gave some insights as to what to expect from the streaming service. Hastings says he wants video streaming on Netflix to be instantaneous. That's right, he wants to kill buffering dead. In particular, Hastings says, we want to make buffering a relic like that dial tone. The Netflix CEO said the company's worked on compression technologies to deliver quality video at increasingly lower bitrates. Lower bitrate video can be streamed easier when a network is not that fast. Additionally, lower bit rate video means you are not gobbling up as much data on your wireless plan. That technology is integral in making video sending closer to Hastings instantaneous vision. Netflix is now in a crowded space in the streaming world. Of its competitors, Hastings says, they're not trying to kill us, everyone is trying to serve customers So what is Netflix going to look like in the far future? That depends on trends. Hastings said that if something like virtual reality has a huge demand, Netflix will have to adapt to that. He also says the company is looking at artificial intelligence. AI could play a role in better recommendations, which means we could have an easier time finding stuff to binge forever. For more information, checkout cnet.com. I'm Maya Zacturn, I'll see you online.