-So, you like everything so far.
Well, I'll try not to blow it.
So, I get to talk about iCloud.
We been working on this for some time now, and we're really excited about it.
About 10 years ago, we have one of our most important insights and that was
that the PC was gonna become the digital hub for your digital life.
What that mean?
Well, it meant that's where you're gonna put your digital photos.
Where else were gonna put them, your digital video at your digital camcorder and of course your music, right.
You're gonna acquire it in the device where potentially on your Mac and you're gonna basically sync it to the Mac,
and everything was gonna work fine, and it did for the better part of 10 years, but it's broken down the in the past few years, why?
Well, because the devices have changed.
They now all have music.
They now all have photos.
They now all have video, and so if I acquire a song, I buy it right on my iPhone.
I wanna get that to my other devices.
When I pick my iPad, it doesn't have that song on it.
So, I have to sync my iPhone to my Mac.
Then, I have to sync my other devices to the Mac to get that song, but then they deposited some photos on the Mac, so I have to sync the iPhone again with the Mac to get those photos, and keeping these devices in sync is driving us crazy.
So, we've got a great solution for this problem, and we think the solution is our next [unk], which is we're gonna demote the PC on the Mac to just be a device, just like an iPhone, an iPad, or an iPad Touch, and we're going to move the digital hub, the center of your digital life in the cloud because all these new devices have communications built into them, they can all talk to the cloud whenever they want.
And so, now, if I get something on my iPhone, it sent it to the cloud immediately.
Let's say I take some pictures with it.
Those pictures are in the cloud, and they are now pushed down to my devices completely automatic, and now everything is sync with me not having to think about it.
I don't have to take the devices out of my pocket.
I don't have to be near my Mac or PC.
Now, some people think the cloud is just a hard disc in the sky, right, and you take a bunch of stuff and you put it in your drop box or iDisk or whatever and it transfers it up to the cloud and stores it and then you drag whatever you want back out your other devices.
We think it's way more than that, and we call it iCloud.
No, iCloud stores your content in the cloud
and wirelessly pushes it to all your devices.
So, automatically, uploads it, stores it, and automatically pushes it to all your other devices, but also it's completely integrated with your apps, and so everything happens automatically and there's nothing new to learn.
It just all works.
It just works.
Now, you might ask, why should I believe them?
They are the ones who brought me MobileMe.
It wasn't our finest [unk].
Let me just say that, but we learned a lot.
Now, the three core apps in MobileMe were contacts, calendar, mail.
Three things we obviously like kept up to date.
We've thrown them away.
We've re-architected and rewritten them from the ground up to be iCloud apps and we put them on all our devices.
So, as an example, in contacts, when I make a new contact on my iPhone, it's automatically brought up to the cloud where it's stored in the cloud, right, the truth is on the cloud.
and then it's automatically pushed down to my other devices, so they're all in sync.
It's that easy.
I just update a contact on my iPhone and don't even think about it and that contact is updated on all my other devices and if I change it on any device it's updated on all devices wireless, automatically without me doing a thing.
So, that's contacts.
Here's calendars; works much the same way.
I make a new calendar event.
from my iPhone.
It's stored in the cloud, and it's pushed to my other devices, pretty cool.
We're also added calendar sharing.
So, as an example, if I'm sharing a few calendars with my wife, school and soccer calendars, that's it, right, and I add a new calendar for a teacher-parent conference on my phone.
It's again automatically pushed up to the cloud
and automatically pushed to my wife's iPhone.
If she adds an appointment for soccer game, again, goes up to the cloud and back to my iPhone.
It's that simple, and so calendars-- it stores your calendars in the cloud changes on any device or push to all your devices, and we have shared calendars.
And we think you're gonna love the new calendars.
It just works.
And then we have mail.
Mail is in the best shape of all, but it's even better now, give you mail account at me.com.
The new messages again are pushed to all your devices, and like we're used to, your inbox and folders are all kept up to date on all devices.
So, that's mail, and no adds.
We built products that we want for ourselves too and we just don't want adds, so we can't get them.
So, these are the 3 apps, the form and the core of MobileMe.
We used to sell them for subscription price of $99 annually.
As of today, this product ceases to exist.
and those 3 apps are now gonna go through.
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