IÃ¯Â¿Â½m Brian Cooley with Top 5: Steve Jobs Greatest Hits, the top money makers from his
second tenure at Apple, basically the Ã¯Â¿Â½iÃ¯Â¿Â½ era.
LetÃ¯Â¿Â½s see which of AppleÃ¯Â¿Â½s products are
most responsible for making it more or less the most valuable company in the world.
Yes, the bottom rung is where you now find Steve Jobs critical first foray outside of
computers, the iPod.
This was the device that started the AppleÃ¯Â¿Â½s march toward what it is
today, maker of an array of digital living products -- it dropped the word Ã¯Â¿Â½computerÃ¯Â¿Â½ from
its legal name in January 2007 -- but iPod is now AppleÃ¯Â¿Â½s only declining business, down
about 6% in the most recent report, and about half of those sales are iPod Touch.
#4 is iTunes.
This lowly ranking might surprise a lot of people.
iTunes for media and
apps looms large in our minds and is one of the truly unique innovations of the Jobs Ã¯Â¿Â½iÃ¯Â¿Â½
era, but its sales are, like the iPod, only around 5%-6% of AppleÃ¯Â¿Â½s revenue and until
recently was basically just a break even business.
Now, unlike the iPod, iTunes is a
growing business and hereÃ¯Â¿Â½s a hint why: , iTunes sold 10 billion apps in less than half the
time it took to sell that many songs!
And the internet video era in living rooms hasnÃ¯Â¿Â½t
even really kicked in yet.
#3 is the Mac, line: Macbooks, iMacs and Pros.
Now weÃ¯Â¿Â½re getting into the real money,
something like 18% of AppleÃ¯Â¿Â½s business and growing about 23% over the last year, Jobs
must be especially proud of this category because its where Apple was always ridiculed
as a niche player back in the day.
Today OS X has about 15% market share in the U.S. -
- Switzerland is the #1 Mac OS country, BTW -- but Apple has 91% market share of
computers over $1,000!
#2 is the device they called a toy, the iPad.
ItÃ¯Â¿Â½s AppleÃ¯Â¿Â½s biggest growing product by far,
something like 600% growth in the last year, and will go down in history as JobsÃ¯Â¿Â½ last
product as boss at Apple.
Its about 21% of AppleÃ¯Â¿Â½s business today and even with dozens
of competitors will command over 60% of the market through 2011.
are asked which tablet they are considering, 95% say iPad.
I donÃ¯Â¿Â½t think the numbers are
quite that high for the Playbook.
Before we get to #1, hereÃ¯Â¿Â½s a huge hit from Apple you canÃ¯Â¿Â½t buy: Their stores.
have over 310 of them, turning out the highest revenue per square foot in the retail chain
business -- something like 7 times the dollars per square foot as Best Buy and almost
double TIFFANY stores for crying out loud.
#1 if, of course, the iPhone.
But a lot of people donÃ¯Â¿Â½t realize by how much.
ItÃ¯Â¿Â½s nearly half
the business at Apple, and combine it with iPad and thatÃ¯Â¿Â½s basically the company.
with that in mind, you can see why the battle with Android is likely the one Jobs is most
disappointed he wonÃ¯Â¿Â½t lead the company through.
Android phones now have 41% market
share to iPhones 27% and Android is growing its share some 3x faster.
But in terms of
dollars, nobody makes as much money off a single phone as Apple.
So those are Jobs greatest hits, a pretty damned impressive album.
BTW, donÃ¯Â¿Â½t miss my related Top 5: AppleÃ¯Â¿Â½s Flops, thatÃ¯Â¿Â½s over at Top5.cnet.com