Spotify buys Gimlet and Anchor on its march to rule podcasts
2:28

Spotify buys Gimlet and Anchor on its march to rule podcasts

Mobile Apps
[MUSIC] Podcasts, so hot right now. [LAUGH] [LAUGH] Spotify. [LAUGH] Spotify announced it bought two podcast companies, Gimlet and Anchor. I can't say that I've actually heard of Anchor, but Gimlet to me that sounds like a pretty big deal. I mean like. That's a rather significant podcasting company, right? Right, yeah. So, this is something that Spotify has been messaging that they would be doing. That they're really interested in non-music audio entertainment. So, it's not a surprise that they would be going after podcast, they've been talking about how much they're interested in that kind of thing. But, I think it is surprising how much Spotify thinks the market for podcasts really are. It's still sort of a niche thing. Not in terms of listening, but in terms of making money off of it. Right. And that's something that Spotify really needs to do. Music streaming doesn't make a lot of money. Most music streaming companies are not profiable, including Spotify if you look at their end total Like year, rather than just looking at a single quarter. But yeah, they want to spend up to, like, half a billion dollars on acquisitions this year and this is a big chunk of it. Wow. How do you think this helps them against Apple Music? Well Apple In terms of iTunes is obviously the de facto place that people get their podcasts already. So while Spotify is still ahead in the game, against Apple Music, in terms of the number of people that are using it, and the number of people that are subscribing to it, podcasting is an area where it's definitely Apple's turf. So, if Spotify wants to sort of change the equation about how we find podcasts How people post podcasts and where you're listening to your podcast, then Apple's the one that they're still gonna be batting up against. Right, that being said, they're not gonna pull Gimlet's podcast off of iTunes, right? That would be a pretty crazy nuclear option. That's a great question. Yeah, that'd be a great question. I mean, you could say that. If they were to do that, it wouldn't be like they'd be putting it behind a pay wall, because Spotify obviously has the three tier to listen to anything with ads. And that's not going to be going away any time soon, and so it would be, I guess it just depends on how disruptive they wanna be to dedicated podcast listeners. Mm. If people have Sort of their ingrained ways of doing things. Even if it's not necessarily a loyalty to Apple, like I gotta listen to- Yeah, this is where I get it. Yeah. it's at least a very ingrained behavior. So, it would be interesting to see if they do pull it off. I would be suprised if they do, just because it would be so disruptive to this core audience of podcast listeners. But we'll see.

Up Next

Watch Samsung Introduce Galaxy Buds 2 Pro
samsungevent-galaxybuds2

Up Next

Watch Samsung Introduce Galaxy Buds 2 Pro

Make Your iPhone Faster by Clearing the Cache
cachecnet

Make Your iPhone Faster by Clearing the Cache

Nasal Sprays Could be the Most Effective Weapon Against COVID
nasal-sprays-2

Nasal Sprays Could be the Most Effective Weapon Against COVID

The Future of Eye Exams Lies in VR Headsets
heru-12

The Future of Eye Exams Lies in VR Headsets

How Apple and Google Make Photobombs a Thing of the Past
photobombpic-cnet

How Apple and Google Make Photobombs a Thing of the Past

Black Holes: Space's Biggest Puzzle Explained
black-holes-seq-00-10-57-07-still001

Black Holes: Space's Biggest Puzzle Explained

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different
pixelvsiphone-camcompare-screengrab3

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different

Fitbit Charge 5 or Mi Band 7: Fitness Tracker Comparison
nested-sequence-02-00-00-11-13-still001

Fitbit Charge 5 or Mi Band 7: Fitness Tracker Comparison

Testing iOS 16 (Edit/Delete Sent Messages, New Lock Screen and More!)
cnet

Testing iOS 16 (Edit/Delete Sent Messages, New Lock Screen and More!)

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?
ev-credits-00-08-35-16-still170

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

When Is the iPhone Flip Going to Come Out?
apple-stuff-ep-8cnet

When Is the iPhone Flip Going to Come Out?

Ask Farnoosh: Can I Afford Having a Baby in a Recession?
farnoosh-3

Ask Farnoosh: Can I Afford Having a Baby in a Recession?

Motorola Razr 2022 Arrives to Challenge the Galaxy Z Flip 4
screen-shot-2022-08-11-at-16-51-32.png

Motorola Razr 2022 Arrives to Challenge the Galaxy Z Flip 4

Comparing Samsung Galaxy Z Fold 3 and Z Fold 4 Specs
fold-3-vs-fold-4-comparison-00-02-45-01-still001

Comparing Samsung Galaxy Z Fold 3 and Z Fold 4 Specs

Most Popular All most popular

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?
ev-credits-00-08-35-16-still170

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?

Motorola Razr 2022 Arrives to Challenge the Galaxy Z Flip 4
screen-shot-2022-08-11-at-16-51-32.png

Motorola Razr 2022 Arrives to Challenge the Galaxy Z Flip 4

When Is the iPhone Flip Going to Come Out?
apple-stuff-ep-8cnet

When Is the iPhone Flip Going to Come Out?

Everything Announced at Samsung's Unpacked Event
samsung-unpacked-event-supercut-3

Everything Announced at Samsung's Unpacked Event

Make Your iPhone Faster by Clearing the Cache
cachecnet

Make Your iPhone Faster by Clearing the Cache

Comparing Samsung Galaxy Z Fold 3 and Z Fold 4 Specs
fold-3-vs-fold-4-comparison-00-02-45-01-still001

Comparing Samsung Galaxy Z Fold 3 and Z Fold 4 Specs

Latest Products All latest products

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras
jje-9771

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras

MacOS Ventura Public Beta: The 3 Best New Features
thumb1

MacOS Ventura Public Beta: The 3 Best New Features

What You Should Know About the Nothing Phone 1
nothingphone1-cms

What You Should Know About the Nothing Phone 1

New WatchOS 9 Features Coming Soon to Apple Watch
p1050672

New WatchOS 9 Features Coming Soon to Apple Watch

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use