-How can you enjoy all these beautiful 4K imagery?
Well, you didn't think our discussion of 4K wouldn't include TVs, did you?
Of course you can enjoy 4K images, native or upscale, directly on one of our existing 4K Ultra HD Bravia Televisions.
And now, we have even more for you to choose from.
Ladies and gentlemen, fix your eyes
on what I'm calling, the reference standard for 4K.
In addition to triluminous display and 4K X-Reality Pro, our flagship the X950B Series TV, features extended dynamic range pro-technology to deliver superb picture quality.
Its unique back lighting algorithm can achieve a
much wider dynamic range and brightness with higher peaks in deeper blacks.
In 65 inches, and our largest display of the line, 85 inches.
These televisions are eye-catching no matter what you are viewing.
Joining the 4K Ultra HD Bravia range is the X-900B Series.
series of TV is sure to please the most discerning viewer with feature that enhanced the home theatre experience.
And just look at the iconic wedge design to improve performance.
Largest speakers with rich enveloping sounds.
Beautiful, aren't they?
But there's more.
Go ahead, you can give it a round of applause.
We've got nine total new models in three
series for 4K experience for every viewer.
All 2014 4K Bravia TVs come with Sony's own 4K 60p HEVC hardware decoder built in.
Which will enable you to enjoy various new forms of 4K content, which I touched on earlier.
We're also working on the next generation 4K media player which will feature the same decoder to provide
the equivalent experience on our current X-900A and X-850A 4K Bravia Televisions.
It will also allow you to store video from our 4K Handy Cam and play it back on compatible 4K Bravia TVs.
And our new Play Memories applications for Bravia, available now in the US and expanding to another 27 regions, allows you instantly enjoy your
4K photos in all their glory on your Bravia screen.
That's our world of 4K.
Contents and hardware.
Whether you're capturing your own with any of our devices or watching professionally, create an entertainment.
All of the highest achievable quality [unk].