Hi, I'm David Katzmaier with CNET.
I'm here at Sony's event in New York, standing next to a 55-inch version of their latest 4K TV.
This is the XBR-850A series.
It's Sony's least expensive 4K TV to date.
This 55-incher is $3500.
There's also a 65-incher in the series for about 5 grand.
Now, this TV is extremely similar to the 4K TV that Sony has already been selling in the US market.
It's actually a little bit cheaper than that
The main difference between the two is that this one doesn't have these big, bulky side speakers.
This looks like-- more like a traditional standard LED-based LCD TV.
In a lot of ways, except for that 4K resolution, it is.
It's got Sony's Triluminos display technology which really improves the colors based on our W900A review.
It also has Sony's Dynamic Edge backlighting which provides pretty good black levels for an LED-based LCD TV.
So, in all, we expect this to be a really good performer.
Of course, the real headline is the 4K resolution that
enables it to display brand new 4K content.
Of course, Sony is one of the-- actually, the only maker of a 4K video distribution system that you can also buy to go along with this TV if you really wanna download the latest 4K movies and a few 4K TV shows.
Not much other 4K content available right now.
Of course, this TV does upscale standard high-def content to fit the native resolution of 4K.
All told, this TV is a pretty watershed moment for Sony 'cause, again, it drives the pricing down for a mainstream brand 4K TV.
That's a quick look at Sony's $3500 55-inch XBR-X850A.
I'm David Katzmaier from CNET.