[ Background music ] >> Brian Tong: Hey guys Brian Tong here at CES 2010 with a Sony Bravia 3D TV series. They're gonna be available in 2 different models. We have the LX900 series. It comes from 40 to 60 inches and this will have the 3D technology built into it and it'll also come with 2 of their active shutter glasses in the whole package then with the HX800 and 900 series these sets come in a range from 40-55 inches. They're not gonna be 3D ready out of the box but you have the ability to add this admitter or a dongle and that unlocks the 3D capability. There will be no glasses included with that. Now both of these are LED backlit LCD television displays. They have a 240 hertz refresh rate but the main advantage of the HX is the image quality. They have the local backlit diming on that display whereas the LX series this is really catering to the 3D audience. [ Background music ] >> Brain Tong: Now there's no pricing on either of these displays yet but they will be available sometime in summer 2010 but Sony doing some big things with 3D. I'm Brian Tong with CES 2010.