David Katzmaier here in Sony's booth at CES 2014, and behind me you can see this thing.
It looks a little like a credenza.
This white piece of furniture is actually a projector.
The thing kinda pops up in the middle here and it can produce 147-inch screen.
This projector uses laser technology, based on Sony's SXRD projection technology, 4K resolution, and the screen, again, can get to 147 inches just by being a few inches from the wall here.
Sony's envisioning this as a sort of lifestyle piece.
It can sit in the room and be really stealthy.
There's actually cabinets built in to either side where you can store your components, and there's even built-in speakers on this product.
This is actually gonna ship this summer for $30,000 to $40,000.
But this is a real product and one of the coolest we've seen in the CES so far.
That's a look at Sony's Ultra-Short Throw UHD 4K Projector.
I'm David Katzmaier for CNET.