It's finally here.
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When it's open, it's a tablet offering a big screen experience.
[APPLAUSE]
Thank you.
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It's gorgeous.
When closed.
It's a phone that fits neatly inside your pocket.
[APPLAUSE]
Thank you.
Now, of course, I'd get in trouble if I showed you everything today, so.
We've disguised the elements of the design, but trust me, there's a device inside here and it is stunning.
[COUGH]
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The Infinity Flex display represents an entirely new mobile platform.
We've always strived to bring you meaningful breakthroughs, but despite all that progress, we've been living in a world where the size of your screen.
Can only be as large as the device itself.
Well, we just started a new dimension to help you browse, watch, connect and multi task like never before.
The infinity flex display is the foundation for the smart phone of tomorrow To build it, we had to invent new materials, throw out old assumptions, and reimagine the display from the ground up.
Now, at Samsung, when we say reimagine, we mean actually designing something new.
We rethought the anatomy of a smartphone display, including the underlying display components.
As well as the cover window, which is the top layer of solid glass.
And, you know, glass is the popular choice for the cover window because it protects the rest of the display and it looks beautiful.
But it's inherently inflexible.
So we had to replace it with something that has the same benefits, yet.
Achieve something new.
We had to invent a new protective layer.
In this case an advanced composite polymer that's both flexible and tough.
The next challenge we faced was that until now, displays have been static meaning once we've combined all the component layers They never had to move.
Now that's all changed as the Infinity Flex Display has been designed to be folded and unfolded repeatedly without any degradation.
To do this, we had to find a new kind of malleable adhesive that allows us to laminate the display layers together securely, while enabling them to flex.
Well we did it.
Making this new display flexible and durable enough to be folded hundreds of thousands of times.
Then we had our final and perhaps biggest challenge.
Because for this display to be foldable.
We had to make it thinner than any other mobile display we've ever made.
In this case we have the opporunity to reduce the thickness of the polarizer.
Which is an essential way that filters external light reducing glare so that you can read the display.
Too solve this we created a new polarizer that 45% thinner And we're not stopping there.
Our innovation pipeline includes new technologies such as rollable and even stretchable displays.
And this isn't just a concept.
The breakthroughs we've made in display materials have been matched by breakthroughs in manufacturing.
As a result We'll be ready to start mass production in the coming months.
The Infinity Flex is more than a new kind of display.
And together with one UI it lays the foundation for a new platform.
An entirely new mobile experience.
One UI works through two displays.
When the device is closed we have all the benefits of a normal smart phone.
The color display is a fully functioning touchscreen which allows you to use your apps without opening the device.
If you want a bigger screen you simply unfold it to reveal the full 7.3 inch display.
And with App continuity the app you were using when the device was closed is right there waiting for you when it's opened.
Its an intuitive continuous experience between the cover display and the main display.
What you've seen today has covered the display technologies, new form factors, new platforms.
And totally new ways of using a mobile device.
As developers and creators we hope this has sparked your imagination about how we can bring about a new era of mobile technology.
