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>> Hi I'm Kent German, Senior Editor here at CNET.com. Today we're going to take a First Look at the Samsung SGH A-727. This is a new phone for AT& T that's formerly Cingular service. This is one of the first phones to have AT&T branding on it, so you can see right up here, you can see the AT&T logo as well as the words, and the AT&T logo here in the center. Cell phone fans will notice that this phone looks a lot like other Samsung phones before it so Samsung clearly has a little axis shape because it's using it quite a lot. It's a thin candy bar, it's quite thin; it is one of the thinnest phones around; it has an enlarged top here that holds the camera lens, no flash or cell portrait mirror. Here in the front you have a typical candy bar design, pretty nice screen here; it's very bright and colorful; it's a little hard to see in direct light but it still shows everything well; graphics photos, text. The keypad buttons are a little squashed together as well as the navigation array. We weren't really in love with the toggle here. The toggle and the button in the center which is an OK button in some places but a web browser short cut in others which I typically don't like. I'd like it to stay an OK button. It is morphed into one key so we're having a lot of misdials, also these soft keys are a little small, I found it hard to get at them sometime. The dedicated music key, a swat key, which will open menu shortcuts, which is kind of nifty. The keypad buttons are also small, very flat with the surface of the phone so I really found the keypad not so great with usability. Overall though if you're in to thin phones, this could be a phone for you. It does have 3G support for HSDPA service so you do get the AT&T video, streaming video, AT&T music and all those wireless broadband services.
I'm Kent German and this is the SGH A-727.
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