These are Samsung's QLED TVs, its flagship televisions for 2017.
The Q stands for quantum dot which has been improved from previous years according to Samsung.
The new quantum dot displays are brighter.
They have 1,500 to 2,000 nits which is extremely bright.
They also have improved color reproduction so all told, Samsung says these are the best picture quality TVs they've ever produced.
Unlike last year, the flagship Q9 series is flat and not curved.
Of course, on the flip side, it doesn't have the full array local dimming that we've liked on previous models.
Instead, it's an edge of the local dimming design.
We'll wait to see how that affects picture quality.
There's also a curved series shown here.
It's the Q8, this is the 78 inch size.
That set, it's again, agile at local dimming, but instead of the flat screen it's curved like a lot of the Samsung TVs in the past.
Beyond the picture quality, set have a few new features.
One of the larger One Connect Box has an external box into which you connect all your HDMI devices.
New for this year, that box has an IR blaster.
To control your cable box.
You can close up the cabinet so everything can be operated without line of sight from the remote.
That's pretty cool.
Another feature is the umbilical between the one connect box and the TV, itself, it's made of fiberoptics extremely thin design, to kind of hide out on the wall without having to go through the wall, itself.
The TV comes with a 5 meter cable length, and you can also get a 15 meter one as an option.
Samsung also made couple new things with installation that's compatible with the new, very flushed, wall mount bracket that clings to the wall a lot more closely than previous models.
You can also buy some new stands with this TV that add to the The aesthetics of the model, one of those stands is an easel design, and another is a squat little base that can rotate very nicely.
All told, the Samsung Q LED TV's focused on picture quality, and will be among the more expensive LED TVs on the market, compete directly against LG's OLEDs.
We'll see how they do in our competition 2017.
I'm David [UNKNOWN] for CNET