[MUSIC]
We wanted to redefine the smartphone camera, so that you could take a great quality picture at any time of day.
So, we started by adding a brighter lens.
In fact, it has the largest aperture of any of our smartphone cameras.
The pixels in our light absorbing sensor.
Capture about 30% larger than those on the iPhone 6s plus.
Now, lets compare the two photos, taken in exactly the same environment.
[APPLAUSE]
We've become the first to embed professional camera technology, called dual pixel, into a smartphone
It works like you and I, with the F7 and F7 edge, 100% of our pixels are used to focus.
And every single one is configured with two eyes.
Compare that to the iPhone 6s Plus, and you'll see why they're so slow to focus.
[SOUND]
A kettle bell is going to drop in the fore ground and I want you to know how much more quickly the f7 achieves focus.
Are you ready?
[BLANK_AUDIO]
Did you see the lag on the iPhone 6s+.
It can be the difference between catching the perfect moment And watching it go by.
Here comes my favorite new feature.
It takes the wide angle experience to a whole new level.
We call it motion panorama, so let's check it out.
Now usually when you take a panorama photo, it's a static image and it shrinks down to a thin strip on your screen.
But motion panorama fills your screen.
And it doesn't just capture the scene.
It captures the action, the excitement, and the feeling of really being there.
Now let me show you what I mean.
Now I wanted to take a picture, a panorama, of my living room.
To show my folks the new furniture I bought.
But without motion panorama, you miss what really makes my furniture mine.
Yup.
That's my pup, Winston.
He's claiming my brand new couch as his, but motion panorama caught him in the act.
