Procter & Gamble's freckle-erasing makeup wand is pure witchcraft
I'm here with Opte, which is a high-tech beauty device from P&G Ventures, that's Proctor & Gamble's venture capital win.
And it's kind of blowing my mind.
Gonna show it to you, it's essentially a thermal inkjet printer for skincare product and makeup, that kind of erases all of your spots.
What this does is it prints out precision dots of make-up and skin care serum onto your skin.
You'll see a little white bar in there and that's where there are about a hundred nozzles about the width of a human hair.
That actually spray and print out make-up, serum, anti-aging product onto your skin.
Here's a camera that records at 200 frames per second.
Now what's that doing is looking at your skin for any discoloration, of which we'll have quite a bit, and it's measuring that discoloration against the color of your regular skin.
If it's spot something like a freckle, pickle or a mole, it's gonna apply the makeup over the top of that and you won't see it.
So it's incredibly high tech It's an interesting product and it's certainly something unlike a lot of what I've seen on the show floor.
So this is a sign of where beauty tech is heading.
No more makeup brushes and [UNKNOWN] but a thermal inject printer for your face.