Paws-on demo of the Tagg GPS Plus
8:56

Paws-on demo of the Tagg GPS Plus

Gadgets
Welcome back to CNet's live coverage of CES 2015. I've got a pretty cool demo lined up with the Tagg GPS, plus Pet Tracker. And joining me is Tagg CEO Scott Neuberger. So, thanks for joining us, Scott, and I see the new tracker here. Tell us a little bit about what makes it new. Cuz you've been doing pet trackers for a little while now. Yeah, so Tag GPS Plus is a brand new device launching this week at CES. Shipping in February. It's designed to be stronger, longer, and faster than the original tag device. Has a new collar attachment system. So it's over ten times stronger attachment to the collar. Why do you need to have the collar stronger? Are dogs trying to take it off? [LAUGH] Well you'd be surprised how much force dogs are involved in. When they're running at ten miles an hour you know, snagging on a tree. This, this, this goes, undergoes a lot of force, a lot more than any human wearable goes under. Yes. It's definitely flexible, but also still light. Because I think that's also important to a dog owner. They don't want their. Doggy wearing something heavy on their collar. Absolutely. The new device was also designed. Everything inside of it was miniaturized, so we were able to get a larger battery in the device. It's got a 20% larger battery in the same size, actually a little bit smaller product. also, the software is har, been totally rebuilt to make it detect breaches even faster. So if your dog escapes, you'll learn about that escape even faster than before, which was already the fastest in the market. So by putting this on your dog, you, you're able to get an alert of not only when they leave a certain perimeter. So, like, you can pre-set up a perimeter. Exactly. So you said a tagged safe zone, and when that, around your house, around your work, around anywhere that you bring your dog, and as soon as your dog leaves that zone, you'll get an immediate alert on your phone. You can open up the app, iOS or Android app, and. Find them. The other major new feature about the device. Is we're introducing an air temperature sensor into the device. First of it's kind in a wearable device. So if your dog is ever in a dangerous condition, either too hot or too cold. You will know about it. Over 3,000 dogs die per year in a hot car. We want to make sure that never happens again. We, we have a demo,. Of this right now actually. So let's go to the map of the tag tracker. What are we seeing on the screen right here? So what we're seeing on the screen right here is Henry, which is the service dog of Janet who's outside the, the, the Los Vegas Convention Center. There we are. Okay. So we have our Henry Cam set up, and Janet and they're wearing one of the tag trackers, right? H, Henry's wearing one. They're wearing one of the tag trackers. They're located right there. And they're gonna make their way into the se, in, into the Yeah, I can see on the map on your laptop. Henry's just right outside the Convention Center. It, it, it definitely has the pinpoint outside of the building. So, how exact can this GPS get? I mean obviously it's a challenge for GPS. Sure so, so it's within,. The. 20 meters plus or minus. So it's pretty accurate. It's the same accuracy you would get from any GPS you know, on your car or anything else. So there is little bit err, of error but, but within 20 meters. It's almost exact. Now, Henry is a service dog for Janet, and we can tell you said temperature, so can we tell that it's a little colder outside than it is in here? Does it have his temperature yet on there? So the temperature's not yet built into the app. Okay. But it will be, before the February launch of the product. So the idea is that if your dog's outside too long- Yeah. on a hot day, especially someplace in Las Vegas. That's putting an alert automatically pushed to your phone on that. Exactly. So, so yeah. You'll, you'll, it's a connected device. It's on the internet all the time. If it ever sense a, a dangerous condition, it'll let you know immediately. How long does that battery last? So that's one of the great things about the product. It lasts over two weeks in between charges. And we believe the new device will be even longer. That's because of our exclusive power save technology that we've built into the device. So about two weeks he said, huh. Yeah. Yeah, cuz obviously, the dog doesn't wanna have this collar up, I mean, mess, messed with all the time, so I guess you would have to just charge it overnight one night every two weeks or something. Yeah, exactly. It actually charges quite fast, about, in about two hours. Okay. You get a notice on your phone when the battery is low, and then you'll get a notice again when it's fully charged, and so you can put it right back on your, on your tracker. Okay. Speaker: Now, what are some of the challenges in building trackers for dogs, versus, humans, say? I mean, trackers right now, are a big industry. Speaker: Right. Speaker: It's blowing up. We're seeing trackers for kids, trackers for pets. They're all doing different things. But what do you find to be a big challenge that you're trying to work on right now? Speaker: Sure. So, you know? G-, making the device as small as you possibly can. Everybody wants to, you know? Everybody wants to able to get it on even the, like, the smallest cat, or the. The, the smallest toy poodle, so we're always trying to miniaturize the product. this, this, we, we've been able to miniaturize quite significantly in, in this version, while still maintaining a long battery life, in fact an even longer battery life than the original device. Making sure, it, it, it is easy to take on and take off, you know, it, it, it sounds simple but something that's easy Oh, we got Henry in the elevator making her way up here so it. Eventually we're, we're gonna be able to, you know, update the app. And be able to see the, the difference in this, right? Exactly. You know, I'm also wondering about when it comes to GPS trackers. If there are other ways to or what people are wanting on their phone in terms of alerts. Sure. Because there's different kinds of things you can get set up now. Peop-, people are doing all sorts of apps to control where their family's at. I guess you have a partnership with alarm.com now right? Yeah, so we're announcing this partnership with alarm.com. This week is the it's a full integration of our, of our product into their system so Tagg GPS Plus can be purchased. By alarm.com customers, and integrated as another device in their alarm.com system. so, just like their video cameras, their smart thermostats, now their pet tracker is all part of their alarm system and they're connected home system at home. All in one, I mean- All in one. Now we have smart devices. I guess that's the key trying to bring these different devices together? Right. Exactly. Bring all these different devices together. Let them talk to each other, let them. Interact with each other, and let the user experience them all in one environment. They don't have five different apps, five different things they have to remember to log in, its all in one place. And, and it's a seamless product. Do you see any future in- ? Oh here they come, they're almost in. Oh, here they come. They're almost at the stage here, I wonder if the camera's gonna show that. Oh, there, here they go. Henry has arrived. So we can, well, and so is Janet. So let's update the app to be able to see obviously so if youre dog was lost you'd be able to be able to keep checking where they are to go take care of it yourself versus having something like a chip put in them, where here you have a lot more control. Right so, so this gives you the control to find your dog yourself. Anything else, a chip or anything it's, it's leaving in the hands of a good Samaritan or somebody else. And you know, for, for somebody you love like a member of your family you wanna have that control to, to, to keep them safe at all times. Well, well this is delightful, I think its a CES first. We have a dog on our c|net stage [LAUGH]. Well, Janet, I'll ask you a few questions. So, thank you for doing this demo, I really appreciate it. so, what has it been like with having your time with a tracker? Is this something that, that you would really see a big value in for, for what you do? Absolutely, the safety of my dog is paramount for me because if something happens to him, then I'm lost. He is still in training, so they, if he was to go exploring on his own, which he's been known to do, I could find him. And so it's very, it's very important. The other thing that I'm. Kind of a, it's safety. Paramount is safety, his safety is, is my biggest concern. You know, what about, what about the data plan on something like this? I mean, are things getting more affordable? How are things changing with being able to have live GPS tracking at all times? [INAUDIBLE] You know? So we've been able to get our, our data cost down, to the lowest of anybody in the, in the industry. Because of, as the industry blows up, there's more and more out there. Easier to do. So, our, our, our cost is only $10 a month, and $5 a month, for multiple trackers. A couple dogs just adds another five dollars or ten dollars? Exactly. Gotcha. And there's, there's so much data being created by the device. You could mentor, monitor their health, their activity, how much activity they're getting. Make sure that they're getting enough activity. So it's also a fitness tracker inside of all this? You're also getting [CROSSTALK]. Yeah. Is there a point where there's just too much data? [LAUGH] [LAUGH] We haven't reached that point yet. But we'll let you know when we do. [LAUGH] [LAUGH] Well thank you so much for this demo. This is delightful. And thank you Jen and Henry. I really appreciate it. [LAUGH]

Up Next

Blu's first metal phone is fun and cheap
flbluvivostill.jpg

Up Next

Blu's first metal phone is fun and cheap

Stern's new spin on pinball tech
ces2015stagesternpinball.jpg

Stern's new spin on pinball tech

Miele's oven will help you cook if you can stomach the cost
flces15mieleoven.jpg

Miele's oven will help you cook if you can stomach the cost

MyFox Security stays on the lookout
ces2015myfoxstill.jpg

MyFox Security stays on the lookout

MagicBook brings 3D life to 2D fairy tales
ces15magicbook.jpg

MagicBook brings 3D life to 2D fairy tales

Intel CEO explains Real Sense tech and Intel's new diversity push
15n0108cesintelceo-still.jpg

Intel CEO explains Real Sense tech and Intel's new diversity push

Wondrous and weird gadgets found at CES
15n0108cescooltechstill.jpg

Wondrous and weird gadgets found at CES

The quest for the rumored knockoff Apple Watch at CES 2015
abces2015still.jpg

The quest for the rumored knockoff Apple Watch at CES 2015

Blossom acts as a meteorologist for your sprinklers
flces15blossomsmart.jpg

Blossom acts as a meteorologist for your sprinklers

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

What It's Like Playing VR Football: NFL Pro Era Hands-On
nfl-cut-5-with-vo-00-00-34-02-still009

What It's Like Playing VR Football: NFL Pro Era Hands-On

Where and When You Should Charge Your Electric Car
title-00-00-06-19-still001

Where and When You Should Charge Your Electric Car

iOS 16: Powerful Features You May Have Missed
thumb2

iOS 16: Powerful Features You May Have Missed

AirPods Pro 2 Review: Hard to Beat for Apple Users
airpodspro2-00-00-16-15-still010

AirPods Pro 2 Review: Hard to Beat for Apple Users

Apple Watch Ultra: Go Big, or Go Home
ultracnet

Apple Watch Ultra: Go Big, or Go Home

Why Apple Uses eSIMs on the iPhone 14
yt-e-sim-explainer-v2

Why Apple Uses eSIMs on the iPhone 14

Most Popular All most popular

Apple Watch Ultra: Go Big, or Go Home
ultracnet

Apple Watch Ultra: Go Big, or Go Home

iOS 16: Powerful Features You May Have Missed
thumb2

iOS 16: Powerful Features You May Have Missed

Why Apple Uses eSIMs on the iPhone 14
yt-e-sim-explainer-v2

Why Apple Uses eSIMs on the iPhone 14

iPhone 14 is Missing These 5 Features
top5iphone14missing-00-00-00-00-still001

iPhone 14 is Missing These 5 Features

AirPods Pro 2 Review: Hard to Beat for Apple Users
airpodspro2-00-00-16-15-still010

AirPods Pro 2 Review: Hard to Beat for Apple Users

'Artificial Blowhole' Completes 1-Year Wave Energy Test
uniwave-2

'Artificial Blowhole' Completes 1-Year Wave Energy Test

Latest Products All latest products

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials
gopro1

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5
psvr2

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5

Apple Watch Series 8 and Apple Watch SE: First Look
watch8-sepic

Apple Watch Series 8 and Apple Watch SE: First Look

Bose QuietComfort EarBuds 2: Better design, better performance
bose-quietcomforst-ii

Bose QuietComfort EarBuds 2: Better design, better performance

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade
flip4

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus
yt-asus-foldable-nda-v5

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use