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[MUSIC]
We're very close partners with Qualcomm.
We kind of joke that we're probably the biggest Qualcomm client for the 800 Series chipset.
At least in Europe.
Our teams work very closely with Qualcomm's teams in terms of tech.
Recently, a couple of months ago when Qualcomm
[MUSIC]
Had a summit announcing 5G.
We were actually one of the partners that they announced would be in their first batch or first phase of having 5G flagships.
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[MUSIC]
I'm really excited about the North American market.
We now have a local team, we now have a local general manager.
The progress is going well in terms of our business development opportunities in the market.
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We've run a lot of pools and we know that overall direction is that is going wireless.
But a lot of people have invested in great headphones, they require headphone jack and until we feel that the majority of our users already have really good wireless options It's not the right time for us to remove the headphone jack.
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The reasons why we're able to be successful is because we're so focussed on only having one product.
From an internal perspective, that allows all our teams to focus on making one thing really good.
And from an external perspective, from the consumer perspective, you don't have to get confused.
One plus equals flagships, the best flagships.
I don't have to remember all the different types of products.
We only make flagships.
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