Now the ink is dry on Microsoft's buyout of Nokia, the Nokia name is now a thing of the past on Lumia phones.
Say hello then to the Microsoft Lumia 535.
Name aside, it's business as usual for a Lumia, has a familiar plastic body with rounded color.
These are interchangeable and they come in a variety of colors to suit your mood or indeed your clothes.
It's a five inch device so it's quite big, although not so big as to feel bulky when you're holding it.
You'll need two hands to type on it properly though.
The display itself has an 860 by 540 pixel resolution, which isn't particularly high, but it's crisp enough for the essentials, although it's poor colors mean videos don't look that.
It comes with the latest Windows phone 8.1 software on board.
You'll see the usual scrolling grid of colorful live titles and a recent update means you can now pop those tiles into folders as well as take advantage of Microsoft's voice assistance support Cortana.
Powered by a 1.2 Gigahertz quad core processor it isn't particularly powerful and does make.
Navigation interface a little sluggish at times.
It also doesn't handle gaming very well, so it shouldn't be a phone to go for if you want anything more than a spot of casual Twitter or texting.
Above the display is a five megapixel camera for those embarrassing selfies, and you'll find a five megapixel camera on the back as well.
Now, neither of those will catapult you into photography stardom, but they are acceptable for Facebook snaps.
The Lumia 535, then, doesn't seem a bad buy for its cheap price tag.
There is a caveat though.
This phone does not support 4G, meaning you won't be able to take advantage of those super fast data speeds.
Still, if you're after a cheap smartphone for the essentials, the Lumia 535 is worth a look.
I'm Andrew Hoyle for CNET.
And this is the Microsoft Lumia 535.