Mattel is taking play time to another dimension.
I'm Bridget Carey with Cnet and this is the first look at Mattel's upcoming View Master.
This is the updated version of that classic toy, but this time, it's in virtual reality.
Mattel has partnered with Google and Google's cardboard virtual reality technology.
Essentially, this is a very elaborate case for a smartphone.
You'll be able to fit many types of phones in here.
Not just Android phones, but even iPhones.
That's the goal.
And with an app from Mattel, you'll be able to go into a virtual reality world.
Now this is just a prototype of what it will look like when it comes out in the fall.
The demo we got was in a cardboard case.
Mattel has made this nice plastic case so kids obviously can't drop it and break it, and and then parents feel a little more safe handing their kid a smart phone with a case like this.
But, essentially the technology is doing the same exact thing, that you have now with Google Cardboard.
When you activate the app, you're seeing two different images and through the lenses it's creating this 3-D world.
Instead of those classic reels that you fit in, this doesn't go in the holder, this is really just a plastic collectible that the app recognizes when you look at it.
By pointing your View-Master to whatever icon you have.
It'll activate a world where you see dinosaurs floating in front of you, maybe you'll see a solar system.
It's a way for Mattel to sell collectibles.
You'll get a pack of four for $15.
The View-Master itself will be on sale for $30.00.
I'm Bridget Carey and that's your First Look at Mattel's upcoming Virtual Reality version of the View-Master.