Mario jumps onto Apple's iPhone
1:24

Mario jumps onto Apple's iPhone

Tech Industry
And I'm so happy to announce today he is coming to the App Store. [APPLAUSE] Mario runs automatically to the right. And as he does he'll hurdle a small gaps with certain enemies [FOREIGN] It's very simple and the movement feels great. [FOREIGN] Which is the type of the finger anywhere on the top screen, you can make Mario jump. And the longer you tap, the higher he jumps. This is key in getting high scores. In later levels you'll see blocks that'll change Mario's direction. And others that will start and stop with precision timing. But the goal remains simple. Collect as many coins as you can and get to the flagpole at the end of the level before time runs out. So what's new this time with Super Run is that you can play the game one handed for the very first time. What that means is that you can play while holding onto a handle of the subway, while eating a hamburger [FOREIGN] Or while eating an apple. [LAUGH] [APPLAUSE]

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