-Hi, I'm David Katzmaier from LG's Press Conference.
It's just ended.
This is CES 2013, the first press conference of the day.
And one of the biggest pieces of news to come out at that press conference was LG is gonna be shipping their 55-inch OLED TV, the best of CES winner last year in March for the price of $12,000.
So, that's right, when you have $12,000, you can be one of the owners of the very first 55-inch OLED TV in the world.
Now, the set had us very excited last year.
We're still pretty excited about it.
One of the big benefits of OLED, as you can see right here, is spectacular picture quality.
It has pretty much infinite black levels.
That's one of the big picture quality benefits.
That means that the blacks can get deep as anything that you've seen on any TV and deeper than any we've ever measured.
The OLED TV was also extremely thin.
LG's telling us it's about 4 mm depth at the finish point, so again you can have this really cool sleek form factor and only weighs about 22 pounds.
Of course, this TV does not have the 4K resolution seen on a lot of the TVs out there.
I guess that will be the next generation.
But right now, you have 1080p resolution and, of course, LG is a 3D TV passive and a bunch of other Smart features, but the real story here is the display.
LG has changed industrial design a little bit.
I've told the stand may or may not be the final shipping version.
The TV also may or may not have the media box included, which is a breakout box where you can plug-in a whole bunch of the necessary HDMI cables and things like that.
Those things are still being determined for what version actually hits U.S. shores.
But the company is saying large for $12,000 for the world's first OLED TV.
And that's the quick look at LG 55EM9700, the world's first shipping big screen OLED TV.
I'm David Katzmaier from CNET CES 2013.