LG has its work cut out for it with the G7.
There are plenty of premium phones like it, the G7 or rather the LG G7 ThinQ as it's called.
Here are the biggest key claims by LG.
Bright Mode promises improved low light performance.
It's turned on by default and works automatically at two lux or less.
From three to ten lux, an indicator suggests that you should use it.
LG promises four times better brightness than the G6 and brighter low-light photos than the Samsung Galaxy S8.
But will that mean the photos will be noise-free too?
The AI camera mode uses LG's [UNKNOWN] branded AI on board the phone.
To intelligently recognize objects, distance and lighting conditions to pick the best photo mode.
Fruit, close ups of fruit, a friend, a landscape it should also adjust.
This feature was also on the LG V30S Thin Q edition.
If it good, it could be a sign of more advanced auto camera settings in phones to come.
And it could take better portrait mode pictures.
The 16-megapixel dual rear cameras can capture depth information and also edit the blur effect before or after the photo is taken.
The front-facing camera now has a portrait mode too.
Lots of cameras feature portrait modes and blur effects.
The LG G7 we tried was a pre-production model with unfinished software.
So it's hard to judge.
Would that be enough in a world of ever improving phone cameras?
We'll know more when we get the final G7 to review.
Gemini Man: A closer look at de-aged Will Smith
Welcome to Ryme City
Ghost Diver: How this inventor used technology to swim freely...
Terminator: Dark Fate cast geeks out on Linda Hamilton
Marvel Avengers cosplay at SDCC 2019
Surviving the zombie apocalypse at the Walking Dead experience
See how easy it is to upgrade your garden lighting to LED
Stuber cast relives its craziest Uber experiences
Spider-Man: Far From Home director talks postcredit scene shocks