It's Amazon vs. Google in the delivery drone wars!

-Googlicious. So delicious. -What's up? Brian Tong here and welcome to Googlicious. It's all the Google that we can pack into a show each week. So, let's get to it. And the past week has been dominated by holiday sales in Cyber Monday but one of the coolest race that surface was Amazon's big reveal on 60 Minutes that they've been testing Octocopter Package Delivery Drones that might someday get a package to you within 30 minutes. Now, before you skeptics attack the idea, it's a concept to Amazon's testing that still requires Federal Aviation Administration approval and is something that could happen in the next, let's say, four to five years. So, what does this have to do with Google? Well, Google has also been working on a local delivery service of their own, called Google Shopping Express that's being tested in the Bay Area with same day delivery from retailers like Target, Staples and Toys 'R Us. Now, in the long run, Google plans to use their own self-driving cars for delivery and flying drones have also been discussed as a mens of delivery as well. Now, all these ideas are being flashed out of their Google X Lab, which is their secret facility that works on future technologies or big ideas like Google Glass and their driverless car that are the offspring of the Google X Project. So, put all these things together and it looks like Amazon and Google will be directly competing with each other and the retail drone delivery wars and also Jeff Bezos, that laugh, I don't like that. Okay. I've heard enough. All right, Amazon is also getting a little boost in the press for their Kindle Fire HDX 7-inch tablet after DisplayMate, a company that specializes in display testing and calibration, gave top marks to the Kindle HDX 7, calling its display almost magical with the Nexus 7 taking second and the Retina iPad Mini taking a distant third. Now, the Kindle Fire HDX 7 was applauded for being the first tablet to use Quantum dots technology. It produces highly saturated primary colors for LCDs similar to those produced by OLED displays that increase the color gamma to 100 percent and improves power efficiency at the same time. Now DisplayMate says the tech will revolutionize LCDs for the next five plus years. And Amazon takes a page from its competitors going directly after Apple with its latest ad, pinning the Kindle Fire HDX 8.9 against the iPad Air and even mocks Jony Ive. Take a look. -This new iPad Air is astonishingly light. -The new Kindle Fire is actually 20 percent lighter. -Yes, but the iPad is only $499. -The Kindle is only $379. -I see. -Oh, snap. Now, I don't know if you guys have been paying attention lately. But Amazon is positioning itself as the next great tech company with its hardware offerings, content ecosystem and its biggest differentiator-- price. Also talking about prices, Cyber Monday has always been the biggest online shopping day but it didn't come without its casualties. Motorola was offering 150 bucks off the Moto X including developer editions and unlocked models. The problem, their site was down for pretty much the entire day, #sadface. Now, in some quick software update news, KitKat in Sense 5.5 is now being rolled out to developers and unlocked versions of the HTC One in the U.S., and AT&T is officially bringing the Android 4.3 Update for the Galaxy S4. It's big at around 727-meg, so you'll need to be on WiFi for that. And they've also released a Galaxy Gear update to allow completely compatibility with the S4. And let's take with Samsung right now, there's always rumors swirling around the Korean giant. Leaked pictures surfacing from friends, point to a middle chassis, which is not normal for Samsung and could either be for the Galaxy S5 or rumored Galaxy S series, but also shows Samsung possibly moving the headphone hack to the bottom. Now, rumors have also persisted that we'll see the S4 successor in February or March of 2014 and it's also rumored to be offered in possibly 2 versions. One boasting a flexible display with a metal casing and the other being the more traditional version with a plastic body and non-flexible screen. And ET News is reporting that the next-gen Samsung Galaxy Gear 2 Watch will also be launched at the same time with the S5 in early 2014, which makes sense and I've actually seen real concepts of the next-gen watch but I told you, you would probably never see me again and some of you might like that. All right. Now, how about some real factual Samsung news. Sammy is rolling out new Merlot Red, Rose Gold White and Rose Gold Black colors for the Galaxy Note 3 line. So, feast your eyes on them. They really don't make phone colors like they used to and now I know what Rose Gold looks like. All right. That's gonna do for this week's show. E-mail us at googlicious@cnet.com or you guys can tweet me @briantong and I'll respond to you when I can. Thanks so much for watching, I'm Brian Tong and we'll see you next time for some more of that Googlicious. -Googlicious.