Instagram's Checkout feature lets you buy in-app
1:45

Instagram's Checkout feature lets you buy in-app

Mobile Apps
Buying products on Instagram just got easier. The social platform officially unveiled CHECKOUT, a new feature designed to allow businesses to sell products directly to customers without ever leaving the app. In a blog post, Instagram described the process as quote, simple, convenient and secure, unquote. It also mentions over a hundred and thirty million people tap on product tags in shopping posts. So, this move seems like a natural one for the platform. Instagram is full of brands and businesses hoping to make impulse shopping even easier for us users since the current design can take too many steps to finish buying a product. If a product is eligible for checkout, there will be a checkout Instagram button for customers to add relevant information. Your payment info will be stored so you don't have to keep entering it over and over for different companies and you'll be able to pay with PayPal, Visa, MasterCard, Amex or Discover. No word yet on Apple or Google pay but hopefully those will show up if the program proves successful Instagram will take a cut of sales of course, but isn't sharing what that fee is just yet, saying they're still testing with a small number of businesses in a closed beta. So, who's got CHECKOUT available? Over 20 brands are part of the pilot program, including Nike, Warby Parker, Uniqlo and of course Kylie Cosmetics. The initial launch is solely for Instagram's iOS and Android apps, so there is no desktop functionality yet. But the company also says checkout is just one piece of it's commerce puzzle, and will be rolling out additional ways for users to spend their money later on Instagram this year As always, we'll be keeping an eye on Instagram's newest features here at CNET.com. I'm Ashley Esqueda, [UNKNOWN]

Up Next

My Quest to Understand NFT Art (And Why I Bought One)
bridget-4

Up Next

My Quest to Understand NFT Art (And Why I Bought One)

Mars Sample Return Mission Will Bring Rocks and Air to Earth
mars-samples-back-to-earth-v2-1

Mars Sample Return Mission Will Bring Rocks and Air to Earth

Watch Samsung Introduce Galaxy Buds 2 Pro
samsungevent-galaxybuds2

Watch Samsung Introduce Galaxy Buds 2 Pro

Make Your iPhone Faster by Clearing the Cache
cachecnet

Make Your iPhone Faster by Clearing the Cache

Nasal Sprays Could be the Most Effective Weapon Against COVID
nasal-sprays-2

Nasal Sprays Could be the Most Effective Weapon Against COVID

The Future of Eye Exams Lies in VR Headsets
heru-12

The Future of Eye Exams Lies in VR Headsets

How Apple and Google Make Photobombs a Thing of the Past
photobombpic-cnet

How Apple and Google Make Photobombs a Thing of the Past

Black Holes: Space's Biggest Puzzle Explained
black-holes-seq-00-10-57-07-still001

Black Holes: Space's Biggest Puzzle Explained

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different
pixelvsiphone-camcompare-screengrab3

Pixel 6A vs. iPhone SE: The Cameras Are Surprisingly Different

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Apple's Car Patents: A Breakdown
expert-reacts-4

Apple's Car Patents: A Breakdown

Moto Edge 2022: First Look at Motorola's $498 Phone
motoedge-fl-00-02-03-08-still003

Moto Edge 2022: First Look at Motorola's $498 Phone

The Czinger 21C Is 3D-Printed and Astonishing
Side view of the Czinger 21C hypercar in motion

The Czinger 21C Is 3D-Printed and Astonishing

My Quest to Understand NFT Art (And Why I Bought One)
bridget-4

My Quest to Understand NFT Art (And Why I Bought One)

7 Tips to Get More Out of Your Roku TV
screenshot-2022-08-16-at-12-52-46.png

7 Tips to Get More Out of Your Roku TV

Porsche Pushes the 911 to New Extremes With the New GT3 RS
Porsche 911 GT3 RS OGI

Porsche Pushes the 911 to New Extremes With the New GT3 RS

Most Popular All most popular

Top 5 iPhone 14 Rumors
iphone14-rumors2021-200000

Top 5 iPhone 14 Rumors

Mars Sample Return Mission Will Bring Rocks and Air to Earth
mars-samples-back-to-earth-v2-1

Mars Sample Return Mission Will Bring Rocks and Air to Earth

Ride1Up's 700 Series E-Bike Review: It Replaced My Car
220815-yt-ride1up-700-series-ebike-review-site-1

Ride1Up's 700 Series E-Bike Review: It Replaced My Car

Porsche Pushes the 911 to New Extremes With the New GT3 RS
Porsche 911 GT3 RS OGI

Porsche Pushes the 911 to New Extremes With the New GT3 RS

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?
ev-credits-00-08-35-16-still170

Is It Time to Finally Buy an Electric Car Under the New Tax Credit Rules?

My Quest to Understand NFT Art (And Why I Bought One)
bridget-4

My Quest to Understand NFT Art (And Why I Bought One)

Latest Products All latest products

Moto Edge 2022: First Look at Motorola's $498 Phone
motoedge-fl-00-02-03-08-still003

Moto Edge 2022: First Look at Motorola's $498 Phone

Galaxy Watch 5: My First 2 Days With Samsung's Watches
watch-5-thumb

Galaxy Watch 5: My First 2 Days With Samsung's Watches

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared
220809-yt-galaxy-z-flip-4-vs-z-flip-3-v2

Samsung Galaxy Z Flip 4 and Z Flip 3 Specs Compared

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras
jje-9771

Samsung Galaxy Z Fold 4 First Take: Bigger Cover Screen, New Cameras

MacOS Ventura Public Beta: The 3 Best New Features
thumb1

MacOS Ventura Public Beta: The 3 Best New Features

What You Should Know About the Nothing Phone 1
nothingphone1-cms

What You Should Know About the Nothing Phone 1

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use