We call it IGTV.
[APPLAUSE]
We've reimagined what video is on mobile, and we wanna share it with you today.
IGTV is now for watching long form vertical video from your favorite creators.
And now the fun part.
I'm gonna ask Ashley, the project manager on the project, to come up and show you what we've made.
Ashley?
[MUSIC]
[APPLAUSE]
Thank you so much, Kevin.
As Kevin mentioned, IGTV is a brand-new experience inside of the main Instagram app.
And it's also a new, dedicated, standalone app.
And I'm super excited I get to give you all a deeper look into how it works today.
So, the first thing you'll notice when you first enter IG TV is that everything is made for how you naturally hold your phone.
Videos play full screen and there's no wasted space.
And, they aren't restricted to the same one minute limit that you're used to on Instagam.
Have you ever come across one of those 30 second preview videos in your fee, and it kinda just leaves you wanting more.
It leaves you hanging.
No more of that on IDTV, because everything is longer, you get to see the full thing Another thing you'll notice with IGTV is that it's dead simple.
The moment you open the app, you're already watching all the content you love from all the creators you love.
Personally, I really love adventure so it's great for me that IGTV showed me this video of Alex Hayes, who's an Australian creator.
IG TV also presents the highest quality content for me.
When I want to discover new creators, I just swipe around to check out their channels.
That's actually how I found Clara Marz, this French creator that I never would have discovered without IG TV.
You're seeing me swipe around channels, I'll wait for a second so you can see Clara.
So this is Clara Mars, a great French creator.
I never would've found her without IGTV.
How cute is her dog?
And I'll go ahead, and I'll interact with her and her friends and her fans right there.
And for example, leave a comment and let her know how cute I think her dog is.
And I love this video from Clara so much that I wanna see more from her.
So I'll go ahead and then I'll check out her channel.
The rest of her videos are there, and I can actually also follow her from right there.
So I can see more of her on IGTV and also across the rest of Instagram.
So as you can see, IGTV really is just as Kevin said.
One, it's mobile first, which means everything's made for how you naturally hold your phone.
Two, it's super simple and intuitive to use.
And lastly, and most importantly, we bring the high quality content to you from the creators you already know and love.
And if you wanna upload your own IGTV videos, you can do that also right from within the app.
Starting today, anyone can become the next IGTV creator
