Food was great, all right?
What was that?
I thought you said we were gonna act casual.
Most people know Dolby for sound.
Now, the company wants to do to video what it did for audio.
For Pixar's Inside Out, Dolby Cinema makes these animated characters, all the voices inside your head, more real than ever.
All right, make sure force
I don't want to have to put the foot down.
The idea behind Dolby cinema is that you are immersed in that world.
To be able to sit in that space where there's no ambient light, there's this beautiful picture in front of you and immersive sound all around.
The cinema experience combines a laser projection system called Dolby vision with existing Dolby atmos sound technology.
Dolby Vision delivers enhanced colors and contrast to allow filmmakers to display a high dynamic range image.
Disney's Tomorrowland was the first film to be released for Dolby Cinema, but here at Pixar the challenge is how to translate that experience For animation.
Pixar Films use a very wide color space, but it normally has to be reduced for cinema and home video releases.
Dolby Vision allowed Director Pete [UNKNOWN] to make a strong visual statement with scenes set in the inside world.
For him to able to take the scenes inside the head and let them be super
Colorful, and contrast of levels that you don't normally get to see.
Blacks are so black, that the room is completely dark.
Scenes in the outside world use a simpler digital color space, more like what you see in a regular theater.
On the audio side, the Dolby Atmos system treats sounds as individual objects.
Letting Pixar place them anywhere in three dimensional space dialogue can be panned all around the cinema so it sounds the same no matter where you sit.
So we would often put voices from inside your head to all around you which is an exciting thing to do and helps us tell the story.
Letting your emotions run high is all part of planning a movie experience.
In Emeryville, California, I'm Alexi Savvides, CNET.com for CBS news.